Prudential is a 154 year old brand with a worlwide presence in various companies and an outstanding record of helping 16 million customers worldwide with their financial and protection needs.

For more than 150 years Prudential's business has been guided by its founding principles of integrity and security, evolving from modest beginnings to become the United Kingdom's largest life assurance company by 1900. Over the last century Prudential has expanded internationally and broadened its product range, and now is a leading provider of retail financial products and fund management, with operations in the United Kingdom and Europe, the United States and Asia.