Globally, Prudential is a leading exponent of bancassurance. In Asia, it has formed successful partnerships and strategic alliances since 1994 and currently, there are 29 major bancassurance relationships across 11 countries throughout the region. Prudential is a recognized leader in this rapidly- developing market with expertise on building substantive operating experience that has enabled to sustain and develop unique, robust and transportable business models.

In the Philippines, Pru Life UK has Partnership Distribution as one of its rapidly-growing distribution channels with a genuine consultative approach to partnerships. Structured to achieve joint goals with its partners, both create a memorable customer experience that sets the difference.

Through Partnership Distribution, unitlinked products are also made available through its partner brokers. It also offers accident and health and life products through Direct Marketing and Telemarketing with exciting offers that may be viewed under PruDirect Campaigns.