Mr. Bobby Madrid joined Pru Life UK in 1996 as President & CEO. He brings with him 30 years of experience in the Philippine insurance industry gained from holding a number of senior roles including President of Manulife (Philippines) from 1986 to 1995 and President of Ayala Financial & Insurance ISErvices from 1995 to 1996. Bobby has a BS Accounting degree from De La Salle University and is married with four children. He is an avid and accomplished golfer.