by William I. Casabar

Pru Life UK held a general assembly at the Old MSE Building this month where employees were updated on latest developments on business, among which was the launch of Core Values.

Aside from the message of CEO and President Peter Grimes, another highlight of the meeting was the presentation of the Prudential’s newly-launched Core Values by Marketing Vice President Ms. Belle Tiongco. The launching would be a group effort from Marketing and HR.

HR Senior Manager Jun Roy, in an email interview, said the core values would be integrated in performance management and in orienting new employees.

“The idea of having a set of core values excites me. It shows Prudential’s commitment to shaping the organization’s culture and future firmly around what I feel to be its right moral compass,” he added.