From April 18 to May 15, our TELEVISION ADVERTISEMENT will be seen and heard everyday on the following channels: 2-ABS CBN, 7-GMA, 9-SOLAR TV, 21-SBN-ETC, 55-STARMOVIES, 41-NAT GEO, 50-FOX; and 49-AXN.

Wonder which programs where to catch our ads this Sunday? Here they are: Pilipinas Got Talent, 24 Oras Weekend, PBA Weekend, NBA Live, America's Next Top Model 11, Glee, Sunday Mega Movies, Naked Science, Locked Abroad, Criminal Minds Season 4, CSI Supreme Sunday, and CSI Miami.

Dubbed "The Power of Listening", the campaign is the biggest in Prudential's 85-year history in Asia. The launch of this campaign in the Philippines is historic since it strengthens our continuing vision to be the country's top life insurance firm, and symbolic as it resounds our enduring credo of "Always listening, always understanding".

Our President/CEO Peter Karl Grimes is optimistic that the "ads will create waves all over the country and fortify Pru Life UK's industry position".

For you to get a glimpse of what the ads are and to further appreciate the campaign, you may watch the video on YouTube by clicking this link: http://www.youtube.com/watch?v=qCep_BiJ8qE. We also put in a snapshot of our poster announcing this milestone in our branding campaign.

If you are excited, there's more because now, you can run the ads straight from your mobile phones and can access it from www.prulifeuk.com.ph! As Ms. Belle Tiongco, VP for Marketing said: "We've got the power!" Be proud. Stand proud. Be a listening hero.