Pru Life UK deepens Takaful education efforts

engages Muslim religious leaders in Mindanao in an Islamic finance and Takaful Dialogue

Pru Life UK brings together Muslim religious leaders from Mindanao for a dialogue to strengthen community-based Takaful education. The session fostered deeper understanding of Islamic finance principles and their role in faith aligned protection.

Pru Life UK strengthened its community-based Takaful education through a dialogue that brought together Muslim religious leaders (Ulama) from Cagayan de Oro, Cotabato, Davao Region, Lanao del Norte, and Zamboanga.

The engagement, which is part of Pru Life UK’s efforts to become a trusted partner the Muslim community can count on, aimed to deepen understanding of Islamic finance and Takaful and their benefits among the Islamic religious sector in the country. This event is unique as it provides a dedicated platform for religious leaders to directly explore and discuss Islamic finance principles in the context of Takaful.

Through this dialogue, Pru Life UK is working to raise awareness and education among the religious sector, recognizing their influence in guiding communities toward financial decisions rooted in faith and shared values, proving that they can count on Pru Life UK.

It served as a platform for mutual learning, trust-building, and collaboration. Discussions centred on the importance of ethical financial protection grounded in Islamic values such as solidarity, mutual assistance, and shared responsibility. Pru Life UK underscored that inclusive financial development must recognize the unique cultural and spiritual contexts of every community it seeks to uplift.

“Even before the launch of our Takaful Window operations, we have been actively engaging with Islamic communities and stakeholders, including the religious community, to get their feedback, as Takaful is new in the Philippines, and to explore mutual support and collaborations. Through this latest dialogue with the Islamic religious leaders in Mindanao, we want to build trust, raise awareness and understanding about Takaful, and work together to ensure sustainable financial empowerment in Mindanao,” said Maricel Estavillo, Pru Life UK’s Sustainability and Takaful Head.

Community Interest

During the dialogue, Ulama participants highlighted growing community interest in Shariah-compliant financial instruments. They also discussed the importance of developing financial literacy programmes that integrate both religious guidance and modern financial planning tools.

This initiative aligns with national priorities on expanding Islamic finance and supports the Bangsamoro government’s development agenda to strengthen financial inclusion in Mindanao. With nearly 10 million Muslims in the Philippines, there is increasing demand for financial programmes and products that reflect Islamic beliefs and practices.

By initiating dialogue with trusted religious leaders and community advisors, Pru Life UK ensures that financial inclusion programmes are shaped by the voices and lived realities of the communities they serve.

“Pru Life UK is always listening and always understanding. This dialogue ensures our programmes reflect real needs, real voices, and real cultural contexts,” added Estavillo. The company said this initiative is part of Pru Life UK’s ongoing effort to co-create sustainable solutions through respectful partnership and shared purpose.