Cha-Ching Financial Literacy for the Youth Program

Cha-ching students with PCA





Cha-ching students with PCA

In a breakthrough effort to influence the money management culture in Asia, Pru Life UK – through its regional headquarters Prudential Corporation Asia’s community investment arm Prudence Foundation – has partnered with leading children’s channel Cartoon Network to bring financial literacy to kids in a fun way.

Dubbed Cha-Ching, the musical edutainment program is a fresh take in teaching children to become money-smart kids. Fusing education and entertainment, the animated musical show is the first multi-country, multi-platform program to complement parents and educators in training their children in proper money management through the fundamental concepts of earning, saving, smart spending, and donating.
Children will easily be able to relate to the cartoon show via the Cha-Ching band (Prudence, Zul, Justin, Pepper, Bobby, Charity), the six characters of the show who embody different money management behaviors and decisions. Developed by Dr. Alice Wilder, an internationally-recognized children’s education specialist, the musical programme features catchy tunes and lyrics that will effectively instill the lessons on young minds.
Cha-Ching's multi-platform program features an animated television show, interactive website, mobile apps, parent activities, and a school curriculum. The animated musical show is the banner component of the financial literacy lineup.
In the Philippines, through a partnership with the Department of Education and Junior Achievement Philippines, Cha-Ching’s concepts are currently integrated in lesson plans to teach grade 4 elementary pupils the money-smart values of Earn, Save, Spend, and Donate, using a curriculum developed by Prudence Foundation and Junior Achievement Asia Pacific.

Educators from more than 800 partner schools nationwide are currently implementing the program. To ensure they receive adequate training, partner schools are provided with teacher guides, episodes of the cartoon musical edutainment programme in DVD, and student workbooks – at no cost.

Click here for more information on Cha-Ching.

The Cha-Ching Mobile Classroom

In line with the Company’s goal to contribute to nation building through education, Pru Life UK and Prudence Foundation partnered with the Arnel Pineda Foundation, Inc. to launch the Cha-Ching Mobile Classroom in 2016.

The Cha-Ching Mobile Classroom is a light-duty truck equipped with teaching paraphernalia and a library that can be set up alongside the vehicle to facilitate learning sessions anywhere the truck is deployed.

Chevening Scholarships in the Philippines

Continuing its advocacy to nurture and build future leaders, Pru Life UK and Prudence Foundation collaborated with British Embassy Manila in 2017 to co-fund Chevening Scholarship Grants available to applicants from the Philippines wishing to pursue graduate studies on Education and Finance Journalism in the UK.

First Read Program

Pru Life UK, with support from Prudence Foundation, partnered with international non-government organization Save the Children to implement a long-term program that intends to develop and provide Filipino children with age-appropriate books and literacy materials in the local language.

First Read (Manguna sa Pagbasa), a unique program developed by Save the Children, recognizes the importance of children’s earliest experiences for future learning. The program works with parents of pre-school children to provide them with knowledge, skills, and materials to support their children’s literacy and numeracy. It also builds children’s physical and nutritional well-being to help them succeed in their future learning.

In Asia, the Prudence Foundation supports two large-scale First Read programs in the Philippines and Cambodia, helping children aged 0-6 years and their parents through home-based Early Childhood Care and Development.

Local partners

Department of Education

Junior Achievement Philippines

Arnel Pineda Foundation, Inc.

British Embassy Manila

Save the Children

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