Cha-Ching Financial Literacy for the Youth Program

Cha-ching students with PCA

Cha-ching-OWWA-Bulacan

Cha-ching-UBES

Cha-ching-family-day

Pru Life UK - Chevening partnership

Cha-ching students with PCA
Cha-ching-OWWA-Bulacan
Cha-ching-UBES
Cha-ching-family-day
Pru Life UK - Chevening partnership

In a breakthrough effort to influence the money management culture in Asia, Pru Life UK – through its regional headquarters Prudential Corporation Asia’s community investment arm Prudence Foundation – has partnered with leading children’s channel Cartoon Network to bring financial literacy to kids in a fun way. Fusing education and entertainment, Cha-Ching is an animated musical show that is the first multi-country, multi-platform program to complement parents and educators in training their children in proper money management through the fundamental concepts of earning, saving, smart spending, and donating.
 
Developed by Dr. Alice Wilder, an internationally recognized children’s education specialist, the musical program features catchy tunes and lyrics. Children will be able to identify with the cartoon show via the Cha-Ching band: Prudence, Zul, Justin, Pepper, Bobby, Charity — the six characters of the show who embody different money management behaviors. Cha-Ching's multi-platform program features an animated television show, interactive website, mobile apps, parent activities, and a school curriculum. The animated musical show is the banner component of the financial literacy lineup.
 
In the Philippines, Pru Life UK’s partnership with the Department of Education and Junior Achievement Philippines has enabled Cha-Ching’s concepts to be integrated into the school curriculum to teach grade 4 elementary students the money-smart values of Earn, Save, Spend, and Donate. The curriculum was developed by Prudence Foundation and Junior Achievement Asia Pacific. Educators from more than 900 partner schools nationwide are currently implementing the program. To ensure they receive adequate training, partner schools are provided with teacher guides, student workbooks, and Cha-Ching cartoon episodes in DVD – at no cost.

Click here for more information on Cha-Ching.

The Cha-Ching Mobile Classroom

Pru Life UK and Prudence Foundation partnered with the Arnel Pineda Foundation, Inc. to launch the Cha-Ching Mobile Classroom in 2016. The Cha-Ching Mobile Classroom is a truck equipped with teaching paraphernalia and a library that can be set up alongside the vehicle to facilitate learning sessions anywhere the vehicle is deployed.

Chevening Scholarships in the Philippines

Since 2017, Pru Life UK and Prudence Foundation have been collaborating with the British Embassy Manila to co-fund Chevening Scholarship Grants for Filipino applicants wishing to pursue graduate studies on Education and Finance Journalism in the UK.

First Read Program

Pru Life UK, through Prudence Foundation, partnered with international non-government organization Save the Children to implement First Read, a long-term program that intends to develop age-appropriate books and literacy materials in the local language for Filipino children.

First Read recognizes the importance of children’s earliest experiences for future learning. The program works with parents of pre-school children to provide them with knowledge and materials to support their children’s literacy and numeracy, while also improving children’s physical and nutritional wellbeing.

In Asia, Prudence Foundation supports two large-scale First Read programs in the Philippines and Cambodia, helping children aged 0-6 years and their parents through home-based Early Childhood Care and Development.

Local partners

  • Department of Education
  • Junior Achievement Philippines
  • British Embassy Manila
  • Save the Children
  • Arnel Pineda Foundation, Inc.
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