History

2016

2016

Pru Life UK celebrated its 20th anniversary with the launch of its most innovative and best-selling product, PRUlink elite protector 5.

2014(a)

2014

PRUaccess, the Company’s customer portal, was initiated.

2014

2014

PRUlink global emerging markets fund and PRUlink cash flow fund, the first US dollar-denominated payout-based fund, were launched.

2013(a)

2013

The Man From The PRU was also relaunched as the group’s regional branding campaign, and is now the icon of the Pru Life UK promise to provide the best kind of service that consumers need.

2013

2013

Pru Life UK launched the PRUlink Asian Local Bond Fund, the first of its kind in the Philippine market, allowing the Filipino consumers to piggyback on offshore funds from Asian economies.

2012(c)

2012

Sealed a partnership deal with Standard Chartered Bank establishing the general agency Assurance Solutions Insurance Agency, Inc., marking the 11th alliance between Prudential Corporation Asia and Standard Chartered Bank in Asia.

2012(b)

2012

In April, Pru Life UK signed a Memorandum of Agreement with the Department of Education to integrate the Cha-Ching Financial Literacy for the Youth Program in the grade 2 curriculum of two pilot schools – Tagaytay Central School in Tagaytay City and Upper Bicutan Elementary School in Taguig City, for the school year 2012-2013.

2012(a)

2012

Pru Life UK launched the Cha-Ching Financial Literacy for the Youth Program in January, an offshoot of PCA’s landmark financial literacy program, the musical edutainment show Cha-Ching.

2012

2012

Pru Life UK launched the PruLink Asian Local Bond Fund, the first of its kind in the Philippine market, allowing Filipino consumers to piggyback on offshore funds from Asian economies.

2011(a)

2011

The Cha-Ching musical edutainment cartoon series was launched over Cartoon Network in Southeast Asia, including the Philippines, by PCA in September. It is the first multi-country, multi-platform financial literacy program for children.

2011

2011

Pru Life UK became the first private company in the Philippines to offer Metro Rail Transit (MRT) commuters free rides, a thanksgiving treat to the public on its 15th anniversary in the country.

2010

2010

Pru Life UK was awarded as the fastest growing Prudential company in Asia by regional headquarters Prudential Corporation Asia (PCA).

2009

2009

Pru Life UK placed third in the Chairman’s Challenge Prudential plc’s global volunteering program that recognizes projects that made the greatest impact to communities, for the Pru Life UK - Gawad Kalinga Felicity Village.

2007(c)

2007

The Company established its Partnership Distribution division, expanding its distribution network to include partner banks and brokers.

2007(b)

2007

Million Dollar Round Table (MDRT) agent qualifiers reached an all-time high.

2007

2007

Pru Life UK hit the PhP1-billion mark in terms of Annualized Premium Equivalent (APE), a 130% growth from 2006.

2004

2004

The Company was recognized as the Outstanding Life Insurance Company in the 15th Annual National Consumers Awards by the Consumers Union of the Philippines.

2002(b)

2002

Pru Life UK acquired ING Life Philippines.

2002

2002

The Company pioneered unit-linked or investment-linked life insurance in the Philippines with the introduction of the PruLink Investor Account.

2001(b)

2001

Pru Life UK acquired AllState Life Philippines.

2001(a)

2001

Pru Life UK was named the fastest growing life insurer in the country with a 63% growth rate, first year ordinary life premiums.

1998

1998

After only two years of operations, Pru Life UK was ranked among the top 10 life insurance companies in the Philippines in terms of First Year Premiums (FYP).

1997

1997

The Company was one of the first to be allowed by the Insurance Commission to issue dollar-denominated policies.

1996

1996

Pru Life UK was incorporated as Pru Life Insurance Corporation of U.K. in January, and the Insurance Commission granted the Company an operating license in the Philippines in June. The first policy was issued in September 1.

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