Pru Life UK’s Free MRT Ride program bags an Anvil



Pru Life UK’s Free MRT Ride program bags an Anvil. Pru Life UK, one of the leading life insurers in the country, last Friday received two awards at the “Oscars” of the Philippine public relations industry, the Anvil Awards. Pru Life UK’s 15th anniversary blowout to the public, the Free MRT Ride program, and its innovative, entertaining, and easy to understand animated cartoon video on accident and health insurance earned the judges’ thumbs up. The Free MRT Ride event in September 2011 benefited 75,000 commuters during the peak hours, while the animated video resulted in higher distributor activity for its accident and health line. In photo are (second from left) Pru Life UK President and CEO Antonio de Rosas, Vice President for Marketing Belle Tiongco and Assistant Vice President for Advertising and Communications Reena Villamor receiving the merit awards in a ceremony at the Isla Ballroom of the EDSA Shangri-La Hotel. The Anvil Awards are conferred to outstanding public relations programs, events and tools in the Philippines which displayed excellence and quality in its particular category.

Pru Life UK is an indirect subsidiary of Prudential plc, a United Kingdom-registered company. Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).


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