Cha-Ching raises financial awareness with Montessori Integrated School – Antipolo



Cha-Ching raises financial awareness with Montessori Integrated School – Antipolo. Pru Life UK brings its landmark financial literacy program to Montessori Integrated School – Antipolo in an agreement to incorporate the Cha-Ching Financial Literacy for the Youth Program in the grade 2 curriculum of the institution. The Cha-Ching program which aims to educate the Filipino youth on the four money management concepts of earn, save, spend and donate has been approved by the Department of Education (DepEd) for integration into the Grade 2 curriculum of public schools, is being piloted in Tagaytay Central School and Upper Bicutan Elementary School. Following the partnership with DepEd, the Cha-Ching program is consequently being integrated in the Grade 2 curricula of College of Immaculate Conception in Cabanatuan City, Nueva Ecija and Makati Hope Christian School in Makati City.

In photo are (from left) Montessori Integrated School – Antipolo Chairman for Student Affairs Carmen Fides G. Gonzales and Directress Monica L. Moreno with Pru Life UK Senior Vice President and Chief Marketing Officer Belle S. Tiongco and Assistant Vice President for Advertising and Communications Reena J. Villamor in a symbolic turnover of Cha-Ching Money Smart Kids kits and a limited-edition moneybox.

Cha-Ching is a musical edutainment cartoon series launched by Pru Life UK regional headquarters Prudential Corporation Asia in September 2011 and released in seven Asian markets – Hong Kong, Singapore, Indonesia, Malaysia, Thailand, Vietnam and the Philippines. The first multi-country, multi-platform financial literacy for the youth initiative, it was developed in partnership with leading children’s channel Cartoon Network and internationally-renowned children’s education expert Dr. Alice Wilder.

Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

Pru Life UK is a member of the Philippine Life Insurance Association.


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