Pru Life UK expands money smart learning with Cha-Ching in FEU

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Pru Life UK and FEU-FERN advocates financial literacy for kids. (from left to right) FEU-FERN Executive Director Engr. Lakan-Asa R. Bautista, Pru Life UK SVP and Chief Marketing Officer Belle S. Tiongco, FEU-FERN Directress Dr. Miriam Garcia and OIC/Activity Coordinator for the Basic Education Department Nora O. Castada.

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Officially partners. (from left to right) FEU-FERN Executive Director Engr. Lakan-Asa R. Bautista, Pru Life UK SVP and Chief Marketing Officer Belle S. Tiongco, FEU-FERN Directress Dr. Miriam Garcia and OIC/Activity Coordinator for the Basic Education Department Nora O. Castada.

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Pru Life UK expands money smart learning with Cha-Ching in FEU. British insurer Pru Life UK recently signed an agreement with FEU-FERN College in Diliman, Quezon City to implement its Cha-Ching Financial Literacy for the Youth Program for Grades 2 and 3 pupils starting school year 2013-2014. Present during the signing are Pru Life UK Senior Vice President and Chief Marketing Officer Belle S. Tiongco, FEU-FERN Executive Director Engr. Lakan-Asa R. Bautista, Directress Dr. Miriam Garcia and OIC/Activity Coordinator for the Basic Education Department Nora O. Castada. Pru Life UK will provide lesson plans, teacher training, cartoon musical edutainment episodes in DVD, student workbooks and other learning materials needed to effectively integrate Cha-Ching into the FEU – FERN curriculum.

FEU-FERN is the ninth private educational institution to integrate Cha-Ching lessons in their syllabus, following partnerships with Xavier School in San Juan City; Makati Hope Christian School in Makati City; Montessori Integrated School in Antipolo City; Hope Christian High School in Manila; Southville International School and Colleges in Las Piñas City; King’s Montessori School in Novaliches; College of the Immaculate Conception in Cabanatuan City and St. Paul College Foundation, Inc. in Cebu. A partnership is likewise being finalized with FEU Silang, Cavite to seal the tenth Cha-Ching private school.

Cha-Ching is the first multi-country, multi-platform program that aims to help parents in Asia build money-smart values for children aged seven to 12 through introducing four money smarts – earn, save, spend and donate. It was launched in Hong Kong in 2011 by Prudential Corporation Asia (PCA), the regional headquarters of Pru Life UK. The Philippines became the first country to integrate Cha-Ching in the grade school curriculum following the signing of a Memorandum of Agreement with the Department of Education (DepEd) in April 2012, which is currently on its second year of implementation.

Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

For more information: www.prulifeuk.com.ph

 

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