Senator Bam Aquino visits Pru Life UK, Prudence Foundation booth featuring Cha-Ching

Prudence_Foundation

Senator Bam Aquino visits Pru Life UK, Prudence Foundation booth featuring Cha-Ching

Prudence_Foundation

Multi-awarded social entrepreneur and youth leader, Senator Paolo Benigno"Bam" Aquino IV paid a visit to Pru Life UK's Cha-Ching exhibit booth at the 12th League of Corporate Foundations' (LCF) Corporate Social Responsibility (CSR) Expo held recently at the SMX Convention Center. British insurer Pru Life UK, representing the Prudence Foundation, showcased its banner CSR program Cha-Ching for Money-Smart Kids at the exhibition of the CSR Expo. Speaking at this year's conference, Senator Aquino's talk focused on initiatives toward achieving an inclusive government. Shown in this photo is Senator Aquino accepting a Cha-Ching learning kit from Pru Life UK's Senior Manager for Brand Activation and Community Relations Anna Gizelle Camua.

Cha-Ching is the first multi-country, multi-platform financial literacy program that aims to reach out to school children aged seven to 12 and instill the money-smart values of earning, saving, smart spending, and donating. It was launched in Hong Kong in 2011 by Prudential Corporation Asia (PCA), the regional headquarters of Pru Life UK. The Philippines became the first country to integrate Cha-Ching in the grade school curriculum following the signing of a Memorandum of Agreement with the Department of Education (DepEd) in April 2012, which is currently on its second year of implementation.

Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

For more information: www.prulifeuk.com.ph

 

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