Pru Life UK, Save the Children work together to bringing more, better books to Filipino children

Today, there are close to 11 million Filipino children who are unable to read. And so the goal is to have more, better books for children to read.

The Philippines’ lone British insurer, Pru Life UK, through its charitable arm, Prudence Foundation, is working with international organization Save the Children, to implement a long-term programme that intends to develop and provide Filipino children with age-appropriate books and literacy materials in the local language.

Save the Children, together with its government and private sector partners, recently held a story book conference at the UP-Ayala Technohub in Quezon City with about 60 attendees that included book authors, illustrators, educators, and parents. Dubbed “Manguna sa Unang Pagbasa” (Lead in Children’s First Reading Practices), the conference is part of the ongoing activities under First Read.

First Read, a unique programme developed by Save the Children, recognizes the vital importance of children’s earliest experiences for future learning. The programme works with parents of pre-school children to provide them with knowledge, skills and materials to support their children’s literacy and numeracy. It will also build children’s physical and nutritional well-being to help them succeed in their future learning.

The story book conference featured distinguished speakers from the Department of Education, National Book Development Board (NBDB), Summer Institute of Linguistics (SIL) Philippines, Scholastic books Asia, and Save the Children. Pru Life UK Senior Vice President and Chief Marketing Officer Belle S. Tiongco delivered the closing remarks.

First Read will be implemented in 123 barangays (villages) in Metro Manila and in South Central Mindanao. The programme will be able to reach over 96,000 children and adults directly and up to 128,000 people indirectly,” explains Ms. Tiongco.

A highlight of the conference was the launch of several Filipino books, namely, “Beybi sa Banig” (The Baby in the Palm Leaf Mat), “Ang Espesyal na Araw” (The Special Day), and books on children’s games of some of Mindanao cultural communities: “Dad Snagwas Ngà” (B’laan); “Sen-gwas Kem Ngà” (T’boli); and “Danga Na Mangayse” (Tagakaulo).

Earlier this year, Prudence Foundation announced a three-year commitment worth over PhP100 million for programmes in the Philippines that will focus on disaster preparedness and pre-school child care. More than 100,000 Filipinos in more than 100 barangays in Metro Manila, and in Bulacan, Rizal, and south central Mindanao provinces are expected to benefit from the programmes.

The Prudence Foundation supports two large-scale First Read programmes in the Philippines and Cambodia, helping children aged 0-6 years and their parents, through learning and reading materials with home-based Early Childhood Care and Development (ECCD). 

About The Prudence Foundation

The Prudence Foundation embodies the long-term and heartfelt commitment of Prudential's people in Asia to provide innovative, focused, and practical support to their local communities. Through meaningful contributions to sustainable initiatives focused on Education, Children and Disaster Preparedness, we aim to make a lasting contribution to Asian societies.

The Prudence Foundation was established in 2011. For more information: www.prudencefoundation.com

About Pru Life UK

Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

For more information: www.prulifeuk.com.ph

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