Cha-Ching completes 2013 with teachers’ training at College of the Immaculate Conception-Cabanatuan



British insurer Pru Life UK wrapped up its nationwide Cha-Ching Financial Literacy Teachers’ Training for 2013 with teachers from the College of the Immaculate Conception-Cabanatuan (CIC). The CIC faculty participated in comprehensive financial literacy sessions to prepare them for the implementation of the Cha-Ching Financial Literacy for the Youth program in their school. CIC is one of the first private schools to partner with Pru Life UK to integrate Cha-Ching in its curriculum concurrent with a Memorandum of Agreement with the Department of Education in 2012 to introduce Cha-Ching in the public school system.

The teachers’ training focused on smart money management to help increase financial awareness among the teachers. A session on the background of the Cha-Ching Money Smart Kids program and a micro-teaching activity was also held to assist teachers in facilitating the program to their students. Teachers who participated in the previous year’s training also took the sessions as a refresher course.

The next series of the teachers’ training will re-commence next year as the Cha-Ching program continues to be implemented nationwide.

Cha-Ching is the first multi-country, multi-platform program that aims to help parents in Asia build money-smart values for children aged seven to 12 through introducing four money smarts – earn, save, spend and donate. It was launched in Hong Kong in 2011 by Prudential Corporation Asia (PCA), the regional headquarters of Pru Life UK.

The Philippines became the first country to integrate Cha-Ching in the grade school curriculum following the signing of a Memorandum of Agreement with DepEd in April 2012 for the integration of the Cha-Ching Financial Literacy for the Youth Program in the Grade 2 curriculum. Piloting in Upper Bicutan Elementary School in the National Capital Region (NCR) and Tagaytay Central School in the Southern Tagalog Region for school year 2012-2013 through DepEd’s Adopt-A-School program, the implementation has expanded its coverage for academic year 2013-2014 to 17 additional public schools in the National Capital Region, Northern and Southern Luzon, Visayas and Mindanao and is likewise concurrently being integrated in the syllabi of 12 partner private educational institutions. Three additional partner private schools are slated to integrate Cha-Ching in their curriculum within the school year.

In photo are Pru Life UK Senior Manager for Brand Activation and Community Relations Anna Gizelle Camua (left) and College of the Immaculate Conception – Cabanatuan Grade School Principal Emilia Joson (right) with participants to the Cha-Ching Financial Literacy Teachers’ Training from Grades 2 and 3 of the CIC faculty.

Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

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