Pru Life UK, Cha-Ching train more private school teachers on financial literacy



To jumpstart its second year of implementation, British life insurer Pru Life UK continues the series of teachers’ training for its  Cha-Ching Financial Literacy for the Youth Program with the newest addition to its growing roster of partner schools. Grades 2 and 3 teachers of PAREF Rosehill Integrated School, Inc. in Antipolo participated in comprehensive sessions on financial literacy to guide them in the integration of the Cha-Ching lessons in their curriculum. PAREF Rosehill is the 15th private school and the 34th educational institution to partner with Pru Life UK to incorporate Cha-Ching lessons in their syllabus.

Cha-Ching is the first multi-country, multi-platform program that aims to help parents in Asia build money-smart values for children aged seven to 12 through introducing four money smarts – earn, save, spend and donate. It was launched in Hong Kong in 2011 by Prudential Corporation Asia (PCA), the regional headquarters of Pru Life UK.

The Philippines became the first country to integrate Cha-Ching in the grade school curriculum following the signing of a Memorandum of Agreement with the Department of Education (DepEd) in April 2012 for the integration of the Cha-Ching Financial Literacy for the Youth Program in the Grade 2 curriculum. Piloting in Upper Bicutan Elementary School in the National Capital Region (NCR) and Tagaytay Central School in the Southern Tagalog Region for school year 2012-2013 through DepEd’s Adopt-A-School program, the implementation has expanded its coverage for academic year 2013-2014 to 17 additional public schools in the National Capital Region, Northern and Southern Luzon, Visayas and Mindanao and is likewise concurrently being integrated in the syllabi of 15 partner private educational institutions.

In photo are  Pru Life UK Senior Manager for Brand Activation and Community Relations Anna Gizelle Camua (leftmost) with Grade 2 and 3 faculty members of PAREF Rosehill Integrated School, Inc. during their Cha-Ching Financial Literacy Teachers’ Training.

Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

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