Pru Life UK provides more financial protection options against critical illness

With critical illness draining the resources of many Filipino families and individuals and posing a threat to a more financially stable future, Pru Life UK provides more affordable and practical protection options as it expands its product portfolio with the Pru Life Care Series. These are yearly renewable term products that provide cash benefits to help cover the cost of treatment of life threatening diseases or critical illness. The Pru Life Care Series is issued to clients from age 18 to 65.

According to a five-year average of the Philippine Health Statistics from 2004 to 2009, the The Department of Health (DOH) cited diseases of the heart, diseases of the vascular system and malignant neoplasms or cancer as the top causes of death in the Philippines. Hospitalization can be a burden to the common Filipino, as a study after a three-year implementation of the Health Sector Reform Agenda (HSRA) in 1999 revealed that the average hospital bill costs three times the average monthly salary in the Philippines.

“Critical illness affects all aspects of life and can derail plans for your family’s future and your personal advancement,” explains Pru Life UK Senior Vice President and Chief Marketing Officer Belle Tiongco. “The Pru Life Care Series protects you from financial depletion especially during your most productive years.”

Pru Life Care Advance Plus advances 25% of the Sum Assured or coverage if the Insured is diagnosed with any of the 10 identified early stage critical illnesses - heart attack, stroke, cancer, major organ transplant, renal failure, heart valve surgery, coronary artery bypass surgery, brain tumor,end-stage liver failure and brain surgery. This can be availed up to four times for unrelated illnesses. Any remaining unpaid coverage is paid if the Insured is diagnosed as being in the advanced stage of any one of the 36 listed critical illnesses.

Pru Life Care Plus pays out 100% of the coverage if the Insured has been diagnosed or has undergone surgery due to any of the 36 pre-identified critical illnesses.

Pru Multiple Life Care Plus allows filing for claims up to three times for unrelated illnesses, granting up to 310% of the Sum Assured. Each claim may be payable for 100% of the Sum Assured, provided the illness falls under separate categories – cancer and major organ failure; heart-related and stroke; and neuromuscular and others.

“Pru Life UK constantly works on heightening the financial security it makes available to the Filipino. Should critical illness strike, making a complete recovery should be the only concern you have,” adds Tiongco. “We believe that life insurance is vital in a successful financial plan – and the core of that plan should always be protection.”

Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

For more information: www.prulifeuk.com.ph

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