The Man from the Pru: Understanding goals, making simple dreams come true

When she decided to become a Pru Life UK financial consultant, Vanessa Madayag had a very specific goal in mind: a downpayment for a car.

For two months, she met many potential clients and paired her diligence with prayers. She successively closed many deals until she reached her simple goal, with faith and hard work.

Nine years later, Vanessa continues to work hard as she helps other people achieve their dreams. With an understanding cultivated by her actual life experiences, she encourages her clients to build their financial dreams. “There are many clients with big aspirations, but sometimes they cannot afford the premiums of a life insurance product yet. What I do is I check on their progress regularly.” Vanessa integrates herself in the life of others, celebrating milestones with them, or being supportive as they embrace change. She shows interest in other people’s development and volunteers to be part of reaching their goals.

Vanessa embodies The Man from The Pru - the icon of the Pru Life UK commitment to provide the best kind of service that customers need, continuing a 165-year legacy of listening and understanding from parent company British financial services giant Prudential plc.

Made famous by a classic British advertising campaign in 1949, the Man from the Pru embodied the Company’s proactive stance to provide attention, assistance and peace of mind to customers.. Today, The Filipino Man from the Pru are agents of hope – through providing relevant financial protection and wealth accumulation solutions, they help clients get through their most trying times and share the joy of their most rewarding triumphs. Imparting traditional Filipino values of pakikipagkapwa (maintaining personal relationships) and pagmamalasakit (compassion), the Man from the Pru has become not just a financial adviser, but also a part of the family.

Vanessa gives one open secret why she continues to gain the trust of many to be her clients: she treats them as family, and she in turn becomes a part of theirs. “When we discuss financial matters, almost all the time, the personal aspect comes out.”

In turn, she makes sure they know she is no different. “I tell them I also started with simple dreams. It gives them a sense of hope – I know what they are going through.”

 It started with a simple goal to buy a car of her own.Now, many successes later, Vanessa is part in reaching the goals of her clients.. ”I am not simply selling them a life insurance policy. I maintain a relationship with them, to see them through their troubles and be part of their successes.”

“I want to be there when they need me the most.”

Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Headquartered in the United Kingdom, Prudential plc has an extensive network of life insurance and mutual funds operations around the world covering Europe, the United States (US) and 13 markets in Asia. Its regional office, Prudential Corporation Asia, is based in Hong Kong. Prudential plc has more than 24 million insurance customers worldwide and manages £405 billion of assets as of 31 December 2012.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

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