Pru Life UK showcases heritage at the Great British Festival


British Ambassador to the Philippines Asif Ahmad with the Pru Life UK Mini Cooper


Pru Life UK went back to its roots in support of the British Embassy’s Great British Festival, a three-day festival highlighting the best of the United Kingdom’s contributions to the world. According to British Ambassador to the Philippines Asif Ahmad, this is the British embassy’s ‘grand finale’ to their five-month long ‘This is Great Britain’ campaign.

Transforming Bonifacio High Street in Taguig into a cultural hub of all things British, the Great British Festival showcased British-originated companies and brands that have established presence in the Philippines. Highlights of the festival included musical performances, pop-up theater acts, a fashion show, a miniature UK park, information booths on study and travel, football clinic, and a trade exhibition where Pru Life UK capitalized on its British heritage that started in London in 1848.

The Pru Life UK Mini Cooper, featuring the life insurance company’s British history emblazoned on the iconic British car, served as the centerpiece of Pru Life UK’s exhibit. Festival-goers also had the chance to experience the Company’s landmark corporate social responsibility initiative, the Cha-Ching Financial Literacy for the Youth Program, with a kids’ show mounted on the last day of the festival. Children of all ages participated in the program and learned the four money smarts—earn, save, spend, and donate—through Cha-Ching episodes and supplementary games.

Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

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