Prudence Foundation, Pru Life UK increase disaster preparedness in Cebu through 'Noah's Ark'


(From left) CNDR Executive Director Conchita M. Ragragio, Cebu Governor Hon. Hilario P. Davide, Jr., Vice-Governor Hon. Agnes Almendras-Magpale, Smart Communications, Inc. Public Affairs Group Head Ramon R. Isberto, Petron Foundation, Inc. General Manager, Marilou G. Erni and Pru Life UK Assistant Vice President for Advertising and Communications Reena J. Villamor.


British life insurer Pru Life UK, through its charitable arm, Prudence Foundation, partnered with the Corporate Network for Disaster Response (CNDR) to support the provincial-wide implementation of the 'Noah's Ark', a Disaster Risk Reduction and Management (DRRM) project in Cebu.

Launched in 2010, Noah’s Ark aims to increase the capacity of local governments and high-risk communities to prepare for and cope with disasters resulting from flooding. It is currently being implemented in different communities across the nation, including Marikina, Rizal, Muntinlupa, Bacolod, Cagayan de Oro and Iligan.

The recently-signed agreement with CNDR covers an eight-month period consisting of assessment activities, planning sessions and training workshops to help strengthen the participation of the DRRM key players within the province of Cebu. The project will then culminate in an actual community flood drill to test the effectiveness of their contingency plan.

The Prudence Foundation was established by Prudential Corporation Asia to consolidate its long-term commitment to serving the Asian communities in which it does business. Disaster preparedness and relief is one of the Prudence Foundation’s three key areas of focus along with education and children.

Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

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