Pru Life UK supports disaster preparedness education in Mandaluyong high schools through Safe Steps



As part of its advocacy to promote disaster preparedness in communities, British life insurer Pru Life UK turned over Safe Steps materials to 13 high schools in Mandaluyong City during the 2014 Young Journalists Association of Mandaluyong (Y-JAM) Organizational Meeting held at Bonifacio Javier National High School. Each school was given a Safe Steps kit consisting of two disaster preparedness educational videos, 15 Safe Steps posters and 30 earthquake and 30 typhoon infographic hand-out cards on what to do during disasters.

The Safe Steps program is a groundbreaking pan-Asian public service initiative aimed at providing people with key educational messages on how to prepare for natural disasters. International boxing champion and humanitarian Mr. Manny Pacquiao is the Safe Steps Ambassador. The Safe Steps public service announcements were developed in partnership with Prudence Foundation, the unified charitable arm of Pru Life UK regional headquarters Prudential Corporation Asia, and the National Geographic Channel.

Y-JAM is a youth development program composed of public and private high school campus journalists, among others. Participants to the Y-JAM Organizational Meeting which received Safe Steps kits are students from Bonifacio Javier National High School, Jose Rizal University, San Felipe Neri Parochial School, Namei Polytechnic Institute, Mandaluyong High School, Isaac Lopez Integrated School, Eulogio Rodriguez Integrated School, Mataas na Paaralang Neptali A. Gonzales, City of Mandaluyong Science High School, Highway Hills Integrated School, Rizal Technological University, Ilaya Barangka Integrated School and Good Shepherd Christian School.

In photo is Pru Life UK Senior Brand Activation and Community Relations Specialist AJ Tapia (standing, rightmost) with teachers and student representatives from various Mandaluyong high schools receiving the Safe Steps kits.

Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong. Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

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