Prudence Foundation and CSR Asia launch Exposure Paper on Disaster Preparedness and Recovery in Asia


(From left) Pru Life UK President and CEO and Prudence Foundation Trustee Antonio Manuel de Rosas, Prudential Corporation Asia Chairman and Prudence Foundation Trustee Don Kanak, CSR Asia Chairman Richard Welford and Corporate Network for Disaster Response (CNDR) President Ramon Isberto share their insights on the role of business, government and humanitarian sectors in disaster recovery at the Disaster Preparedness Forum 2014.


(Third from left) Presidential Communications Operations Office (PCOO) Head Sec. Herminio "Sonny" Coloma, Jr. is presented with a plaque of appreciation by (from left) Prudential Corporation Asia Chairman and Prudence Foundation Trustee Don Kanak, CSR Asia Chairman Richard Welford and (right) Prudence Foundation Executive Director Marc Fancy following his keynote speech at the Disaster Preparedness Forum 2014. The Disaster Preparedness Forum brings together thought leaders from across the Asia Pacific to exchange key insights and best practices in strategic sector engagement in disaster preparedness and recovery efforts.


22 July 2014, Manila – As communities throughout the region prepare for approaching seasonal floods and storms, recovery efforts are still under way in the Philippines where typhoon Yolanda (international name: Haiyan) affected more than 14 million people, shattered livelihoods and destroyed crucial public infrastructure in November 2013.

To discuss the key issues around effective disaster preparedness and recovery, the Prudence Foundation, the charitable arm of Pru Life UK, and CSR Asia held the second Disaster Preparedness Forum bringing together more than 150 participants from the business, government, humanitarian and development sectors from around the Asia-Pacific region.

Opened by Secretary Herminio “Sonny” B. Coloma, Jr., Head of the Presidential Communications Operations Office, discussions at the Forum focused on the role of the private sector in post-disaster recovery efforts.

An Exposure Paper titled “Effective and Sustainable Recovery – The Role of the Private Sector”, commissioned by the Prudence Foundation and prepared by CSR Asia, was launched at the Forum. The Exposure Paper will be enhanced to capture key insights from the Forum to show effective ways for the private sector to help prepare the region’s disaster-prone economies better cope with future disasters. The final White Paper is scheduled to be published in September 2014.  

 “There is a need and opportunity for businesses to look beyond the short term needs after a disaster and support mid- to long-term recovery efforts in cooperation with the humanitarian and government sectors,” said Don Kanak, Chairman of Prudential Corporation Asia, and a trustee of the Prudence Foundation. He added: “This Forum creates an open dialogue between various sectors about the key issues around disaster preparedness and how they can be resolved more effectively. We hope it results in more businesses playing a part in recovery efforts.”

In March 2014, Prudence Foundation began a partnership with Habitat for Humanity Philippines (Habitat) to build 135 disaster-resilient homes in Santa Fe, Bantayan Island, Cebu as well as support sustainable livelihood through a contribution of 183 motorized boats with fishnets and 140 pedicabs or cycle rickshaws. Mobilizing over 100 employees from 12 Asian countries and the United Kingdom, Prudence Foundation is the first organization to execute a post-Yolanda housebuilding project across the Philippines with Habitat.

Pru Life UK President and CEO and Prudence Foundation trustee Antonio Manuel De Rosas said, “We believe that a progressing community supports a thriving business, and the private sector has an important function in supporting growth in the midst of interferences like Yolanda and other natural calamities. It is our responsibility to explore ways to contribute in cultivating preparedness and to respond to the challenges brought about by disasters for long-term development.” 

Highlighting the need to incorporate disaster preparedness in recovery efforts, Richard Welford, Chairman of CSR Asia, said “There is considerable synergy in ensuring that the most vulnerable groups are better equipped to cope with disasters and rebuild their lives in a way that provides new economic opportunities and reduces that vulnerability. The private sector can help by investing in the sustainable recovery and development of local communities. This holds the opportunity to create value for both vulnerable communities and businesses themselves.”


About Prudence Foundation

Prudence Foundation is the charitable arm of Prudential in Asia and was established in 2011. The Foundation brings Prudential’s regional community activities to a new level of strategic alignment and focus, to maximise the impact of its efforts across Asia.

Its mission is to make a lasting contribution to Asian societies through sustainable initiatives focused on the three key pillars: Children, Education and Disaster Preparedness and Recovery. Under each pillar, the Foundation has regional flagship programmes as well as market specific programmes, working closely in partnership with local and international NGOs. The Foundation embodies the long-term and heartfelt commitment of Prudential’s people in Asia to provide innovative, focused, and practical support to their local communities.

About CSR Asia

CSR Asia builds capacity and promotes awareness of corporate social responsibility (CSR) in order to advance sustainable development across Asia. Through our expanding global presence and our team of specialists, we provide cutting-edge research, strategy advisory, networking and executive education services with an informed understanding of evolving CSR issues on the ground.

Our offices in Hong Kong, Malaysia, Thailand, Japan, Singapore, Australia and the United Kingdom and our partnerships in Vietnam, Bangladesh and Indonesia, contribute to tackling the sustainability challenges facing the region.

About Pru Life UK

Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

For more information:

For queries please contact:

Reena Villamor – Pru Life UK

T: +63 2 884-5518          E: [email protected]

Harsha Harjani – Prudence Foundation/Prudential Corporation Asia

T: + 852 2918 2780        E: [email protected]

Helen Roeth - CSR Asia

T: + 852 3579 8079        E: [email protected]

Back to Top