Prudence Foundation strengthens post-Yolanda rebuilding and recovery effort in Bantayan Island Cebu

Employee-volunteers from Pru Life UK and Asian sister companies help restore the community for the second time

30 AUGUST 2014/CEBU – Ten months after the devastation of super typhoon Yolanda (international name: Haiyan), British life insurer Pru Life UK and Prudential Corporation Asia (PCA) charitable arm Prudence Foundation continue their long-term commitment to contribute in rebuilding and recovery efforts in Central Philippines. Over 80 employee-volunteers from 12 countries will be on the ground in Barangay Maricaban, Santa Fe, BantayanIsland, Cebu to help construct homes and provide sustainable livelihood to the community.

About 90% of the population of Barangay Maricaban in Santa Fe is in need of housing support. Aside from the construction of 135 core shelter houses that can withstand magnitude 8 earthquake and winds of up to 275 kilometers per hour, Prudence Foundation will also provide sustainable livelihood through a contribution of 183 motorized boats with fishnets and 140 pedicabs or cycle rickshaws which is targeted to have a complete turnover this September.

The initiative is a continuing response in the aftermath of typhoon Yolanda which was first mobilized in the Philippines in March 2014, also bringing more than 100 PruVolunteers to participate in the construction and relief work.

Prudence Foundation Executive Director Marc Fancy shared, “We feel grateful and proud to be able to return back to BantayanIsland to help with the rebuilding and recover process. More than the physical contribution of helping build homes, we become conscious that the learnings and relationships that we established during our participation as PruVolunteers have enriched not just the community we are helping rebuild, but our lives as well, and this is what we would like to expand in the second implementation of the Programme.”

The Regional PruVolunteer Programme is part of the US$ 2 million commitment of Prudence Foundation to support the relief and long-term recovery effort in areas affected by typhoon Yolanda. Part of the funds were also contributed by Pru Life UK’s sister companies and their employees across Asia. The PruVolunteer team comprises life insurance and asset management employees from 12 markets – Philippines (Pru Life UK), Hong Kong, Singapore, Japan, Korea, Malaysia, Indonesia, Thailand, Taiwan, Vietnam, Cambodia and the United Kingdom (UK) - who will build the new homes together with the local community and international non-governmental organization (NGO) Habitat for Humanity (Habitat).

Prudence Foundation Trustee and Pru Life UK President and CEO Antonio Manuel De Rosas said, “We are privileged to be part of the meaningful effort to rebuild the lives of our brothers and sisters affected by typhoon Yolanda. At the core of our business is our aspiration to do well by doing good, and the Regional PruVolunteer Programme allows us to be immersed in the community and truly be involved in the advocacies that we are advancing. Prudence Foundation, Pru Life UK and our Asian colleagues aim to contribute through supporting government and private sector efforts in nation building. We are committed to continue to help uplift communities in the Philippines for the long-term.”

The Regional PruVolunteer Programme is an initiative by Prudence Foundation in partnership with local NGOs to help provide meaningful, sustainable and long-term assistance in times of disaster. Hundreds of employee-volunteers have joined forces to help thousands recover from natural disasters in Asia. PruVolunteers have helped build schools in Sichuan, China after an earthquake that claimed close to 70,000 lives in 2008, rebuild homes and facilities in Padang, Indonesia following a magnitude 7.9 earthquake in 2009, clear debris and support children in Ishinomaki, Japan after the Great East Japan Earthquake and tsunami in 2011, and repair homes for the elderly in Mae Ai, Thailand in the wake of flash floods in 2012.

Based in Hong Kong, the Prudence Foundation was established by regional headquarters PCA to consolidate its long-term commitment to serve Asian communities. Disaster preparedness and relief is one of the Prudence Foundation’s three key areas of focus along with education and children. It has partnered with Save the Children and Plan International on a series of disaster preparedness and relief programmes in countries in Asia, including in the Philippines alongside the local business, PruVolunteer Life UK.

About Prudence Foundation

Prudence Foundation is the charitable arm of Prudential in Asia and was established in 2011. The Foundation brings Prudential’s regional community activities to a new level of strategic alignment and focus, to maximise the impact of its efforts across Asia.

Its mission is to make a lasting contribution to Asian societies through sustainable initiatives focused on the three key pillars: Children, Education and Disaster Preparedness and Recovery. Under each pillar, the Foundation has regional flagship programmes as well as market specific programmes, working closely in partnership with local and international NGOs. The Foundation embodies the long-term and heartfelt commitment of Prudential’s people in Asia to provide innovative, focused, and practical support to their local communities.

About Prudential Corporation Asia

Prudential Corporation Asia is a business unit of Prudential plc*, comprising its life insurance operations, and asset management business, Eastspring Investments. Prudential is a leading life insurer that spans 14 markets in Asia, covering Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam.  A leading life insurer in terms of market coverage with more market leading positions than any other insurer in the region, Prudential has more than 450,000 agents and employees across the region serving over 12 million life insurance customers.  

Eastspring Investments is one of Asia’s largest asset managers with operations in 11 markets and £60 billion in assets under management (at 31 December 2013).

*Prudential plc is listed on the stock exchanges of London (PRU.L), Hong Kong (2378.HK), Singapore (K6S.SG) and New York (PUK.N). Prudential plc is not affiliated or related in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America. For more information:

About PruVolunteer Life UK

Established in 1996, PruVolunteer Life UK is a subsidiary of British financial services giant Prudential plc. PruVolunteer Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. PruVolunteer Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong.

PruVolunteer Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

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