Pru Life UK, Fisher Mall cinemas promote disaster preparedness with Safe Steps



British life insurer Pru Life UK continues its commitment to propagate disaster preparedness and awareness through the groundbreaking Pan-Asian Safe Steps initiative in partnership with Fisher Mall in Quezon City. Pru Life UK and Fisher Mall signed an initial one year agreement to air Safe Steps public service announcements during previews in all Fisher Box Office cinemas. The Movie and Television Review and Classification Board (MTRCB) supports and endorses the screening of Safe Steps videos in movie theaters nationwide.

Safe Steps is a long-term disaster preparedness educational programme with multiple platforms covering on-air videos, an informative website and educational collateral that can be shared through community-based activities. Core to the programme is a series of 60-second educational videos featuring Safe Steps Ambassador Manny Pacquiao who advises on key survival steps that individuals and households should take when common disasters such as typhoons, floods, earthquake and fire strike.

The Safe Steps public service announcements were developed in partnership with Prudence Foundation, the unified charitable arm of Pru Life UK regional headquarters Prudential Corporation Asia, and the National Geographic Channel (Nat Geo). Safe Steps currently airs across Asia in 12 FOX International Channels including Nat Geo, StarWorld and Channel [V].

In photo are (second from right) Pru Life UK Senior Vice President and Chief Marketing Officer Belle Tiongco and (right) Assistant Vice President for Advertising and Communications Reena Villamor turning over Safe Steps materials including public service announcements, posters and infocards to (from left) Lalaland Funtertainment, Inc. (Fisher Mall) Cinemas Manager Eleonor Bautista and President Robert Raymond Del Rosario.

Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

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