Pru Life UK kicks off 2015 with iRun4Pru



British life insurer Pru Life UK rallied its agency force to dash to a winning 2015 with iRun4Pru. Taking place simultaneously at the Corporate Woods, Filinvest, Alabang in Manila and People’s Park North Davao City, iRun4Pru gathered the Company’s active financial consultants, employees and executives to run in three race categories – 4 kilometer (K), 8K and 16K distances. Included in the course were inflatable obstacles, color shower and wall climbing set ups to further raise energy levels while running.

Pru Life UK General Manager and Chief Distribution Officer Maximo Joaquin, Jr. shared the inspiration behind the first Pru Life UK run. “The men and women from the Pru are ready for 2015. As we continue to introduce innovative and relevant life insurance products to the industry, elevate the level of quality service we provide to our customers, and build on our advocacies like financial literacy and disaster preparedness to contribute in nation building, we set the benchmark of excellence that our financial consultants and employees must deliver. This run is symbolic of the commitment of every man and woman from the Pru to give only their best as we push towards the finish line.”

More than a fun run, iRun4Pru also aims to extend assistance to the victims of Typhoon Ruby (international name: Hagupit) which devastated Eastern Samar through its Rice Bucket Challenge, where Pru Life UK will donate 3,000 buckets of rice to survivors of the typhoon in the name of the agents that were qualified to run. A Pru Life UK agent must have been able to close at least one sale in December 2014 to qualify for the run.

Also among the participants of the run were Phil and James Younghusband of the Philippine Men’s Football Team, also known as the Azkals.

One of the top university cheerleading teams, the University of the Philippines Pep Squad (UP Pep), joined the Pru runners and exhibited their high-flying stunts and moves during the event.

Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

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