Pru Life UK’s “Little Azkals: Pursuit of the World Cup Dream” wins Silver Anvil


Pru Life UK Brand and Communications Specialist Janica Monick Riego (second from left), Senior Brand and Communications Specialist Coreen Angelica Chan (center), and Brand and Communications Graphics Specialist Marc Justin Galang (second from right) are joined by Anvil Awards Gold Committee Co-chairperson and Juror Bernard Bagaman (leftmost) and Anvil Awards Gold Committee Member Lourdes de Guzman (rightmost) at the 50th Anvil Awards held at the Marriott Grand Ballroom in Newport City, Pasay. Photo by John Yu.


British life insurer Pru Life UK’s excellence in public relations was once again recognized as it received a Silver Anvil for its program “Little Azkals: Pursuit of the World Cup Dream” in the 50th Anvil Awards, Public Relations Programs Directed at Specific Stakeholders – Special Interests Category.

In line with the Company's commitment to help in nation building through recognizing aptitude and talent, opening opportunities in the field of sports, and advocating the holistic development of Filipino children, Pru Life UK partnered with the Little Azkals Football Team in 2014 to support its U11 team in its 21-day training in Loughborough University – one of the foremost British institutions in sports education – in Leicestershire, United Kingdom.

This year, Pru Life UK continues to support the growing football scene in the country through “Football for a Better Life 2015,” a 10-part series of football tournaments and clinics across the country that aims to develop and enrich grassroots football in the Philippines. This program is spearheaded by former Azkals Team Captain Chieffy Caligdong and top-caliber British football coach Chris Thomas.

Now on its 50th year, the Anvil Awards – dubbed as the"Oscars" of the Philippine public relations industry – is conferred by the Public Relations Society of the Philippines to recognize outstanding public relations programs, events, and tools which displayed excellence and quality in its particular category.

Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong.Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

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