Pru Life UK, Cha-Ching jumpstart new school year with financial literacy training for teachers


Pru Life UK Senior Brand Activation and Community Relations Specialist AJ Tapia (rightmost) with the grade school teachers of Mary Help of Christians School, Calamba


Pru Life UK Senior Brand Activation and Community Relations Specialist AJ Tapia (rightmost) with the grades 2 and 3 faculty members of Makati Hope Christian School


To welcome the new academic year, British life insurer Pru Life UK continues the series of teachers’ training for its Cha-Ching Financial Literacy for the Youth Program with its partner private schools, Makati Hope Christian School in Makati and Mary Help of Christians School in Calamba.

These comprehensive sessions on financial literacy aim to prepare the teachers in conducting Cha-Ching lessons for grades 2 and 3 this school year 2015-2016.

Makati Hope Christian School has been implementing Cha-Ching for three years and has been one of the first private schools to partner with Pru Life UK, while Mary Help of Christians School is the latest addition to the growing roster of partner educational institutions. This will be the school’s first year to incorporate Cha-Ching lessons in its syllabus.

Cha-Ching is the first multi-country, multi-platform program that aims to help parents in Asia build money-smart values for children aged seven to 12 through introducing four money smarts – earn, save, spend, and donate. It was launched in Hong Kong in 2011 by Prudential Corporation Asia, the regional headquarters of Pru Life UK.

The Philippines became the first country to integrate Cha-Ching in the grade school curriculum following the signing of a Memorandum of Agreement with the Department of Education (DepEd) in April 2012 for the integration of the Cha-Ching Financial Literacy for the Youth Program in the curriculum of public elementary schools.

Piloting in Upper Bicutan Elementary School in the National Capital Region (NCR) and Tagaytay Central School in the Southern Tagalog Region for academic year 2012-2013 through DepEd’s Adopt-A-School program, the implementation has expanded its coverage to a total of 30 public schools in NCR, Northern and Southern Luzon, Visayas, and Mindanao for academic year 2014-2015. Cha-Ching is likewise concurrently being integrated in the syllabi of 25 partner private educational institutions.

Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong.Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

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