Pru Life UK wins international Gold Quill for Safe Steps disaster preparedness initiative



15 JUNE 2015/SAN FRANCISCO, CALIFORNIA – In recognition of its excellence in business communications, British life insurer Pru Life UK was conferred a Gold Quill for its Safe Steps program by the International Association of Business Communicators (IABC) at the recently concluded 2015 Gold Quill Awards.

Acknowledged as one of the most prestigious awards in the industry, the Gold Quill is conferred by the IABC, a global network of communication professionals that aims to advance organizational effectiveness through strategic communication, in recognition of business communication excellence globally.

Safe Steps, a groundbreaking pan-Asian long-term disaster preparedness program, received an Award of Merit in the Communication Management Division, Advocacy Communication Category. Featuring boxing icon and humanitarian Manny Pacquiao as Safe Steps Ambassador, the informational material focuses on key survival steps for the most common disaster situations in Asia – typhoons, earthquakes, floods and fire, as well as tips on how to prepare a life-saving emergency kit.

Safe Steps is distributed in multiple platforms covering on-air videos, an informative website and educational collateral that can be shared through community-based activities. In the Philippines, the government through the Office of Civil Defense and the National Disaster Risk Reduction and Management Council has adopted Safe Steps for integration in its disaster preparedness initiatives. It will be rolled out in all 1,715 local government units nationwide.

The Safe Steps public service announcements were developed in partnership with Prudence Foundation, the unified charitable arm of Pru Life UK regional headquarters Prudential Corporation Asia, and National Geographic Channel (Nat Geo). Safe Steps currently airs across Asia in 13 FOX International Channels including Nat Geo, StarWorld and Channel [V], reaching 24 million households.

In photo is Pru Life UK Senior Vice President and Chief Marketing Officer Belle Tiongco accepting the award from IABC International Chair Russell Grossman and 2015 International Gold Quill Chair Priya Bates at the IABC World Conference 2015 Excellence Awards Gala at the Marriott Marquis Hotel in San Francisco, California.

Established in 1996, Pru Life UK is a subsidiary of Prudential plc. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans. Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong. Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

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