Pru Life UK, TV5 join forces for disaster preparedness education in schools

British life insurer Pru Life UK has partnered with Rescue 5, TV5’s Emergency Response Unit, in the Company’s long-term commitment to propagate disaster preparedness and awareness especially in areas prone to natural calamities. With the integration of Pru Life UK’s groundbreaking pan-Asian Safe Steps initiative in TV5’s Oplan Handa sa Eskwela, the program equips grade school students with life-saving measures when an earthquake strikes.

With news anchor and TV host Paolo Bediones hosting the learning sessions, students from Buli Elementary School in Muntinlupa City – one of the schools directly situated on top of the West Valley Fault, which poses a high risk of triggering a 7.2-magnitude earthquake within our lifetime – and Tibagan Elementary School in Taguig City were given disaster preparedness activity books and crayons from Rescue 5 and Pru Life UK, respectively. Safe Steps materials were also provided to the schools by Pru Life UK as part of the Company's advocacy.

Safe Steps is a long-term disaster preparedness educational program with multiple platforms covering on-air videos, an informative website and educational collateral that can be shared through community-based activities. Featuring boxing icon and humanitarian Manny Pacquiao as Safe Steps Ambassador, the informational material focuses on key survival steps for the most common disaster situations in Asia – typhoons, earthquakes, floods and fire, as well as tips on how to prepare a life-saving emergency kit. In the Philippines, the government through the Office of Civil Defense and the National Disaster Risk Reduction and Management Council has adopted Safe Steps for integration in its disaster preparedness initiatives. It will be rolled out in all 1,715 local government units nationwide.

The Safe Steps public service announcements were developed in partnership with Prudence Foundation, the unified charitable arm of Pru Life UK regional headquarters Prudential Corporation Asia, and National Geographic Channel (Nat Geo). Safe Steps currently airs across Asia in 13 FOX International Channels including Nat Geo, StarWorld and Channel [V], reaching 24 million households.

Pru Life UK and Rescue 5 will continue conducting safety sessions in three more public schools in the National Capital Region.

Established in 1996, Pru Life UK is a subsidiary of Prudential plc. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans. Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong. Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

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