Pru Life UK, OWWA draw biggest gathering of OFW kids for Cha-Ching money-smart program

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Members of the Pru Life UK Marketing Department and Cha-Ching band member Zul with the faculty of Olongapo Wesley School and OWWA Welfare Office 3 representatives Rhoda Rolle (third from left) and Cristina Mallare (sixth from left)

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Cha-Ching band member Zul entertains the students of Columban College with an energetic dance number.

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Zul gives away Cha-Ching kits to eager students of St. Joseph College. The kit includes Cha-Ching activity books and school supplies.

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In the program’s biggest gathering of Overseas Filipino Workers (OFW) children thus far, British life insurer Pru Life UK – in collaboration with the Overseas Workers Welfare Administration (OWWA) Welfare Office 3 – taught money-smart values to over 600 elementary school students in Olongapo, Zambales through the Company’s Cha-Ching Financial Literacy for the Youth Program.

Students from Olongapo Wesley School, Columban College, and St. Joseph College gathered at the Olongapo City Convention Center to participate in the two-day Cha-Ching World Tour. The event not only instilled in them the money-smart values of earning, saving, smart spending, and donating through fun games and activities, but it also helped them better understand the value of money their OFW parents worked hard for.

In line with OWWA’s mission to provide welfare services to the OFWs and their families nationwide, Pru Life UK has done seven legs of World Tour events, as well as financial workshops, for the OFW Circles, allowing Cha-Ching to reach over 2,500 OFW kids to date.
 
Pru Life UK’s flagship corporate social responsibility program, Cha-Ching is the first multi-country, multi-platform program that aims to help parents in Asia teach children basic money management skills to children aged seven to 12. It was launched in Hong Kong in 2011 by Prudential Corporation Asia, the regional headquarters of Pru Life UK.
 
The Philippines became the first country to integrate Cha-Ching in the grade school curriculum following the signing of a Memorandum of Agreement with the Department of Education (DepEd) in April 2012 for the integration of the Cha-Ching in the grade 2 curriculum.
 
Piloting in Upper Bicutan Elementary School in the National Capital Region (NCR) and Tagaytay Central School in the Southern Tagalog Region for academic year 2012-2013 through DepEd’s Adopt-A-School program, the implementation has expanded its coverage to a total of 30 public schools in NCR, Northern and Southern Luzon, Visayas and Mindanao for academic year 2014-2015. Cha-Ching is likewise concurrently being integrated in the syllabi of 28 partner private educational institutions.
 
Established in 1996, Pru Life UK is a subsidiary of Prudential plc. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans. Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong. Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).
For more information:
www.prulifeuk.com.ph

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