Pru Life UK, Prudence Foundation lead turnover of disaster-resilient homes


Santa Fe Mayor Jose Esgana (leftmost) and Prudence Foundation Executive Director Marc Fancy (rightmost) with one of the home partners


The first batch of the 133 shelter houses committed by Prudence Foundation to the community of Bantayan Island.


03 SEPTEMBER 2015/CEBU – British life insurer Pru Life UK, through its regional charitable arm Prudence Foundation and in cooperation with international non-governmental organization (NGO) Habitat for Humanity Philippines (Habitat), led the turnover of disaster-resilient homes to survivors of typhoon Yolanda (international name: Haiyan) in barangay Maricaban, municipality of Santa Fe in Bantayan Island, Cebu.

The 64 homes turned over to the home partners are the first batch of the 133 shelter houses constructed by Prudential agent- and employee-volunteers from 12 Asian countries and the United Kingdom during the three-part Regional PruVolunteer Programme held in 2014 and 2015. The programme is part of the USD 2 million commitment of Prudence Foundation to support the relief and long-term recovery effort in areas affected by the super typhoon.

“We are very thankful that our municipality was chosen to be the beneficiary of Prudence Foundation and Habitat for their disaster recovery initiative. It is a wonderful partnership founded by sincerity in sharing what they have and helping those who are in need,” said Santa Fe Mayor Jose Esgana during the turnover ceremony.

To the recipients of the houses, he added, “It is also because of your help that this project became a reality. As you start to live in this place, I ask for your dedication and commitment to make this a community where responsibility, discipline and prudence thrive."

Prudence Foundation Executive Director Marc Fancy likewise thanked Mayor Esgana, the local government, and Habitat for their support in implementing the disaster recovery programme."Life insurance is about protection. We hope that these houses provide you with the same protection as you continue to recover from the effects of the typhoon,” he said. “It is lovely to see the locals again, and this time, moving to their new houses. From the bottom of our hearts, we sincerely wish our home partners a secure future.”

The housing support is part of the continuing response of Prudence Foundation in helping the residents of Bantayan Island recover from the aftermath of Yolanda. Last year, a contribution of 183 motorized boats with fishing nets and 140 pedicabs or cycle rickshaws were turned over to the residents as part of the sustainable livelihood support for the typhoon survivors.

Prudence Foundation Trustee and Pru Life UK President and CEO Antonio Manuel De Rosas emphasized the role of the private sector in contributing to nation building. “As a life insurance company, we believe that we should be part of nation building and do what we can to help make economic growth inclusive to the majority of the population. One of the basic needs to be able to participate or contribute to inclusive growth is shelter, and we are grateful to Habitat for helping us address this need for the Yolanda survivors in Bantayan.”

The disaster-resilient core shelter houses turned over to the home partners can withstand magnitude 8 earthquakes and winds of up to 275 kilometers per hour.

The Regional PruVolunteer Programme is an initiative by Prudence Foundation in partnership with local NGOs to help provide meaningful, sustainable and long-term assistance in times of disaster. Hundreds of employee-volunteers have joined forces to help thousands recover from natural disasters in Asia. PruVolunteers have helped build schools in Sichuan, China after an earthquake that claimed close to 70,000 lives in 2008, rebuild homes and facilities in Padang, Indonesia following a magnitude 7.9 earthquake in 2009, clear debris and support children in Ishinomaki, Japan after the Great East Japan Earthquake and tsunami in 2011, and repair homes for the elderly in Mae Ai, Thailand in the wake of flash floods in 2012.

Based in Hong Kong, the Prudence Foundation was established by regional headquarters Prudential Corporation Asia to consolidate its long-term commitment to serve Asian communities. Disaster preparedness and relief is one of the Prudence Foundation’s three key areas of focus, along with education and children. It has partnered with Save the Children and Plan International on a series of disaster preparedness and relief programmes in countries in Asia, including in the Philippines alongside local Prudential plc subsidiary Pru Life UK.

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About Prudence Foundation

Prudence Foundation is the charitable arm of Prudential in Asia and was established in 2011. The Foundation brings Prudential’s regional community activities to a new level of strategic alignment and focus, to maximise the impact of its efforts across Asia.

Its mission is to make a lasting contribution to Asian societies through sustainable initiatives focused on the three key pillars: Children, Education and Disaster Preparedness and Recovery. Under each pillar, the Foundation has regional flagship programmes as well as market specific programmes, working closely in partnership with local and international NGOs. The Foundation embodies the long-term and heartfelt commitment of Prudential’s people in Asia to provide innovative, focused, and practical support to their local communities.

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About Prudential Corporation Asia

Prudential Corporation Asia is a business unit of Prudential plc (United Kingdom)*, comprising its life insurance operations in Asia, and its asset management business, Eastspring Investments. It is headquartered in Hong Kong.

Prudential is a leading life insurer that spans 12 markets in Asia, covering Cambodia, China, Hong Kong, India, Indonesia, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. Prudential has a robust multi-channel distribution platform providing a comprehensive range of savings, investment and protection products to meet the diverse needs of Asian families.

Eastspring Investments manages investments across Asia on behalf of a wide range of retail and institutional investors, with about half of its assets sourced from life and pension products sold by Prudential plc. It is one of the region’s largest asset managers with operations in 10 markets plus offices in North America, the United Arab Emirates, the United Kindom and Luxembourg. It has £77.3 billion (about US$120.6b) in assets under management (as at 31 December 2014), managing funds across a range of asset classes including equities and fixed income.

* Prudential plc is incorporated in England and Wales, and its affiliated companies constitute one of the world's leading financial services groups. It provides insurance and financial services through its subsidiaries and affiliates throughout the world. It has been in existence for 165 years and has £496 billion in assets under management (as at 31 December 2014). Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.

Prudential plc is listed on the stock exchanges of London (PRU.L), Hong Kong (2378.HK), Singapore (K6S.SG) and New York (PUK.N).

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About Pru Life UK

Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Headquartered in the United Kingdom, Prudential plc has an extensive network of life insurance and mutual funds operations around the world covering Europe, the United States (US) and 14 markets in Asia. Its regional office, Prudential Corporation Asia, is based in Hong Kong. Prudential plc has around 24 million insurance customers worldwide and manages £496 billion of assets as of 31 December 2014.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

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