Pru Life UK, Cha-Ching empower educators through second financial literacy conference


Junior Achievement – Asia Pacific President Vivian Lau graced the 2nd Cha-Ching Educators’ Conference on Financial Literacy


Over 200 principals and teachers both from private and public schools nationwide were all ears during the session of Pesos and Sense host Aya Laraya


Pru Life UK Senior Vice President and Chief Marketing Officer Belle Tiongco awards the certificate of appreciation to Knowledge Community senior researcher Charina Ubarra, one of the guest speakers.


British life insurer Pru Life UK hosted its second Cha-Ching Educators’ Conference on Financial Literacy following its successful launch in 2014. This year’s event brought over 200 principals and teachers both from private and public schools nationwide for the one-day conference highlighting relevant and valuable lessons to help them champion fundamental money-smart values in the classroom and in their daily lives.

Designed to financially empower the teachers and partners of Cha-Ching Financial Literacy of the Youth program, the learning sessions featured some of the country’s top subject matter experts on financial literacy, including author and columnist Rose Fres Fausto, SEDPI Group of Social Enterprises chairperson Edwin Salonga, , and Pesos and Sense host Aya Laraya. Junior Achievement – Asia Pacific President Vivian Lau and Knowledge Community senior researcher Charina Ubarra rounded up the day’s speakers.

This year’s conference adopted the theme, “Investing in the Financial Literacy of the Next Generation,” and focused on a variety of financial literacy topics including financial intelligence quotients, social entrepreneurship for personal financial empowerment, relevance of financial management skills to childhood, and practical money-saving strategies and challenges.

“This year’s bigger and grander Cha-Ching Educators' Conference is a culmination of our series of Cha-Ching activities, which aim to provide opportunities for our collaborators to strengthen 21st century skills and practical knowledge on financial literacy,” shared Pru Life UK Senior Vice President and Chief Marketing Officer Belle Tiongco.

“For us at Pru Life UK, it is more of a celebration of our four milestone Cha-Ching years – a life-changing experience in which we have built a network of Cha-Ching ambassadors who 'walk the talk' and who share the same advocacy in promoting financial literacy in the Philippines,” she continued.

In addition to the learning sessions, Ms. Ubarra also discussed the evaluation results of the third implementation year of Cha-Ching. The evaluation revealed that students under the Cha-Ching program experienced an immediate change in money management practices such as prioritizing savings and exploring entrepreneurship as a viable option for earning. The same has also been observed with the financial skills of the teachers as more of them apply the money-smart lessons to their own personal finances. Overall, 100% of teachers and principals who have implemented the Cha-Ching program said they would continue to implement it and recommend it to other schools.

Moreover, to celebrate the money-smart partner schools, educators and students, the following winners of the different Cha-Ching Competitions for 2015 were announced:

School awards

Cha-Ching School Project Proposal Winners

The competition encouraged schools to present strategies on how they can champion and actively promote financial literacy within the school and in nearby communities with the participation of teachers, students, parents and community officials.

Gold Award (PhP 25,000.00) & Bagumbayan Central School in Bagumbayan, Legazpi City

Silver Award (PhP 20,000) Stonyhurst Southville International School - Malarayat Campus in Lipa City, Batangas

Individual awards

Cha-Ching Financial Literacy Educator Award Winners

The competition aimed to recognize and award the best financial literacy educators currently implementing the Cha-Ching Money Smart Kids Program in their schools.

Silver Award (PhP 15,000) Marlon C. Roperos Einstein School for Kids - Lagro in Quezon City

Bronze Award (PhP 10,000) Michell Sangalang-Panopio Stonyhurst Southville International School – Batangas City Cha-Ching Lesson Plan Competition Teachers were encouraged to create a unique lesson plan that will effectively teach the money smarts to students.

First place (PhP 7,000) April Ann M. Curugan Philippine Normal University - Institute of Teaching and Learning in Manila

Second place (PhP 6,000) Princess May C. Roberto Einstein School for Kids - Lagro in Quezon City

Third place (PhP 5,000) Lowel C. Amit West City Elementary School, Dumaguete City Cha-Ching Poster Competition for Students Students were invited to create a poster illustrating at least one of the Cha-Ching money-smart values: earn, save, spend and donate.

First place (PhP 6,000) Zion Maximillan C. Bolivar - Grade 3 Sta. Rosa Elementary School Central 1 in Laguna

Second place (PhP 5,000) Auldey B. Rocero - Grade 3 Tañong Integrated School in Malabon

Third place (PhP 4,000) Jannah Maffei B. Mesada - Grade 3 Janiuay Pilot Elementary School in Iloilo

Consolation prizes with PhP 3,000 each:

Fourth place (PhP 3,000) Carl Bench O. Dalanon - Grade 3 Tañong Integrated School in Malabon

Fifth place (PhP 3,000) John David G. De Castro - Grade 2 Sta. Rosa Elementary School Central 1 in Laguna

Sixth place (PhP 3,000) King Jeashua C. Aguiluz - Grade 3 Baliwag North Central School in Bulacan

Pru Life UK’s flagship corporate social responsibility program, Cha-Ching is the first multi-country, multi-platform program that aims to help parents in Asia teach children basic money management skills to children aged seven to 12. It was launched in Hong Kong in 2011 by Prudential Corporation Asia, the regional headquarters of Pru Life UK.

The Philippines became the first country to integrate Cha-Ching in the grade school curriculum following the signing of a Memorandum of Agreement with the Department of Education (DepEd) in April 2012 for the integration of the Cha-Ching in the grade 2 curriculum.

Piloting in Upper Bicutan Elementary School in the National Capital Region (NCR) and Tagaytay Central School in the Southern Tagalog Region for academic year 2012-2013 through DepEd’s Adopt-A-School program, the implementation has expanded its coverage to a total of 47 public schools in NCR, Northern and Southern Luzon, Visayas and Mindanao for academic year 2015-2016. Cha-Ching is likewise concurrently being integrated in the syllabi of 29 partner private educational institutions.


Established in 1996, Pru Life UK is a subsidiary of Prudential plc. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans. Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong. Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

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