Pru Life UK, APFI strengthen commitment to literacy with Cha-Ching Mobile Classroom


American rockband Journey frontman and Arnel Pineda Foundation, Inc. (APFI) founder Arnel Pineda (6th from right) and Prudence Foundation Executive Director Marc Fancy (5th from right) are joined by Pru Life UK employees and APFI volunteers in the turn-over ceremony of the Cha-Ching Mobile Classroom to the beneficiaries.


Marc Fancy and Arnel Pineda sign the Deed of Donation of the Cha-Ching Mobile Classroom.


Continuing its goal to contribute in nation building through education, British life insurer Pru Life UK through its unified charitable arm Prudence Foundation partnered with the Arnel Pineda Foundation, Inc. (APFI) to launch the first Cha-Ching Mobile Classroom.

The Cha-Ching Mobile Classroom is a light duty truck emblazoned with Cha-Ching artwork and equipped with a library and teaching equipment such as a whiteboard and chairs that can be set up alongside the vehicle to facilitate learning sessions anywhere the truck is deployed. This effort is in line with both Prudence Foundation and APFI’s thrust to promote literacy and numeracy at an early age, especially in underserved and off-grid communities.

Prudence Foundation Executive Director Marc Fancy shared, “We are always looking for opportunities to expand our outreach to children to empower them with literacy and numeracy skills so they can have brighter futures. We are thankful that our partnership with Arnel Pineda in producing a remake of the Cha-Ching Charity song resulted in much benefit for Typhoon Yolanda survivors. This success has enabled the launch of this new initiative to bring learning closer to children whose access to education is limited.”

In 2014, Journey frontman Arnel Pineda collaborated with Cha-Ching to release a special recording of the Charity song, highlighting the choice to donate and share what we have, either in the form of money, time or basic goods, to those who strive with less in life. Available for purchase from the iTunes Store, proceeds of all downloads of the song and the Cha-Ching album are directed towards the Prudence Foundation’s relief and recovery efforts post-Yolanda (international name: Haiyan).

The Cha-Ching Mobile Classroom initially targets to reach out-of-school youth within Quezon City and nearby areas.

APFI is a Philippine foundation that aims to prepare underprivileged children for a brighter future through quality education, health services and medical attention.

Cha-Ching is the first multi-country, multi-platform program that aims to help parents in Asia teach children basic money management skills to children aged seven to 12. It was launched in Hong Kong in 2011 by Prudential Corporation Asia, the regional headquarters of Pru Life UK.

The Philippines became the first country to integrate Cha-Ching in the grade school curriculum following the signing of a Memorandum of Agreement with the Department of Education (DepEd) in April 2012 for the integration of the Cha-Ching in the grade 2 curriculum.

Piloting in Upper Bicutan Elementary School in the National Capital Region (NCR) and Tagaytay Central School in the Southern Tagalog Region for academic year 2012-2013 through DepEd’s Adopt-A-School program, the implementation has expanded its coverage to a total of 47 public schools in NCR, Northern and Southern Luzon, Visayas and Mindanao for academic year 2015-2016. Cha-Ching is likewise concurrently being integrated in the syllabi of 29 partner private educational institutions.

About Pru Life UK

Established in 1996, Pru Life UK is a subsidiary of Prudential plc. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans. Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong. Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

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About the Prudence Foundation

In 2011, Prudential established the Prudence Foundation to further drive its efforts in giving back to the communities in which it operates, building on its long-standing commitment to corporate responsibility. The Foundation provides a unified charitable platform for bringing Prudential's regional community activities to a new level of strategic alignment and focus, to maximise the impact of its efforts across Asia.

Its mission is to make a lasting contribution to Asian societies through sustainable initiatives focused on the three key pillars: Education, Children and Disaster Preparedness & Relief. Under each pillar, the Foundation has regional flagship programmes as well as market specific programmes, working closely in partnership with local and international NGOs. The Foundation embodies the long-term and heartfelt commitment of Prudential's people in Asia to provide innovative, focused, and practical support to their local communities.

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