Pru Life UK, JA Asia-Pacific seal the deal for JA Cha-Ching curriculum rollout in the Philippines


JA Philippines Executive Director Krishna C. Alejandrino, JA Philippines Vice President and Board Director of MRT Development Corporation Rafael Perez De Tagle Jr., Pru Life UK Senior Brand Activation and Community Relations Specialist Angelo Bernardo B. Tapia, and JA Philippines Board of Trustee and Trade Delegate in Philippines George R. Macasero at the 47th Grand JA Awards Night


Following the partnership between British insurer Pru Life UK’s regional charitable arm Prudence Foundation and Junior Achievement (JA) Asia-Pacific in promoting financial literacy in Asia, the two institutions have come together once again to collaborate in the rollout and implementation of the new and enhanced Cha-Ching financial literacy curriculum in the Philippines. A presentation of the partnership seal board signifying their collaboration was held last April 11, 2016 at the Philippine Trade Training Center.

Pru Life UK’s flagship corporate social responsibility initiative, Cha-Ching is the first multi-country, multi-platform program that aims to help parents in Asia teach financial literacy to children aged seven to 12. It was launched in Hong Kong in 2011 by Prudential Corporation Asia, the regional headquarters of Pru Life UK.

The Philippines became the first country to integrate Cha-Ching in grade school following the signing of an MOA with the DepEd in April 2012 covering the curricula of grades two and three.

Now on its fourth year, Cha-Ching hits a milestone as it marks a total reach of 96,000 students in 47 public schools and 29 private educational institutions nationwide. It has likewise mobilized and trained a total of 1,400 teachers to date. It piloted in Upper Bicutan Elementary School in the National Capital Region (NCR) and Tagaytay Central School in the Southern Tagalog Region for academic year 2012-2013 through DepEd’s Adopt-A-School program.

The renewed partnership between Prudence Foundation and JA Asia-Pacific coincides with Pru Life UK’s 20th anniversary in the Philippines. In 1996, the Insurance Commission granted the British subsidiary the license to operate and sell life insurance in the country. Since then, Pru Life UK has expanded its reach to over 80 branches in the Philippines, with the biggest life agency force at 14,000 licensed agents, and has emerged as one of the top five life insurers. Pru Life UK is headquartered in Uptown Bonifacio, Taguig City.

About Pru Life UK

Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Headquartered in the United Kingdom, Prudential plc has an extensive network of life insurance and mutual funds operations around the world covering Europe, the United States (US) and 14 markets in Asia. Its regional office, Prudential Corporation Asia, is based in Hong Kong. Prudential plc has around 24 million insurance customers worldwide and manages £509 billion of assets as of 31 December 2015.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

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