Pru Life UK bags honors at the Philippine Quill Awards 2015


Pru Life UK's Brand and Communications team led by AVP Anna Gizelle V. Camua (top, fifth from the right), with Pru Life UK SVP and Chief Marketing Officer Belle S. Tiongco (top, third from the right) and Pru dence Foundation's Regional Programmes Manager Justin Chang (top, third from the left).


From left: Pru Life UK Assistant Manager for Creative Services RJ Estayola, Brand and Communications Specialist Janica Monick P. Riego, AVP for Brand and Communications Anna Gizelle V. Camua, SVP and Chief Marketing Officer Belle S. Tiongco, Digital Media Specialist Aly Agagon, and Senior Brand Activation and Community Relations Specialist AJ Tapia.


Further proving its prowess as an outstanding business communicator, British life insurer Pru Life UK bagged two Awards of Excellence at the Philippine Quill Awards 2015 recently held at the Marriott Hotel in Pasay City.

Presented with an Award of Excellence for the Communication Skills – Special Event category is Pru Life UK’s “The First Cha-Ching Educators’ Congress on Financial Literacy,” which brought together principals and teachers both from private and public schools nationwide for the one-day conference highlighting relevant and valuable lessons to help them champion fundamental money-smart values in the classroom and in their daily lives.

Also winning an Award of Excellence in the same category is “Raising money-smart OFW kids – Pru Life UK Cha-Ching Financial Literacy for Children of OFWs,” a program in collaboration with Overseas Workers Welfare Administration (OWWA) Welfare Office 3. It is the program’s biggest gathering which taught money-smart values to over 600 elementary school students in Olongapo, Zambales through Cha-Ching.

The two award-winning programs are central to the Company’s flagship corporate social responsibility initiative, Cha-Ching Financial Literacy for the Youth program. Cha-Ching is the first multi-country, multi-platform program that aims to help parents in Asia teach financial literacy to children aged seven to 12. It was launched in Hong Kong in 2011 by Prudential Corporation Asia, the regional headquarters of Pru Life UK.

The Philippines became the first country to integrate Cha-Ching in grade school following the signing of an MOA with the DepEd in April 2012 covering the curricula of grades two and three.

Now on its fourth year, Cha-Ching hits a milestone as it marks a total reach of 96,000 students in 47 public schools and 29 private educational institutions nationwide. It has likewise mobilized and trained a total of 1,400 teachers to date. It piloted in Upper Bicutan Elementary School in the National Capital Region (NCR) and Tagaytay Central School in the Southern Tagalog Region for academic year 2012-2013 through DepEd’s Adopt-A-School program.

The First Cha-Ching Educators' Congress on Financial Literacy is also an International Gold Quill 2016 winner to be presented at the Excellence Awards Gala in June 2016, coinciding with IABC's World Conference in New Orleans, US.

The Philippine Quill is the country’s most prestigious awards program in the field of business communication. Organized annually by the International Association of Business Communicators Philippines, it has given its seal of approval to the most reputable organizations and corporations in the nation for over a decade, emphasizing the excellent use of communication to achieve business goals, and to make a difference in society.

Pru Life UK’s growing number of accolades fortifies the Company’s legacy which it has built for 20 years in the Philippines. In 1996, the Insurance Commission granted the British subsidiary the license to operate and sell life insurance in the country. Since then, Pru Life UK has expanded its reach to over 80 branches in the Philippines, with the biggest life agency force at 14,000 licensed agents, and has emerged as one of the top five life insurers. Pru Life UK is headquartered in Uptown Bonifacio, Taguig City.

About Pru Life UK

Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Headquartered in the United Kingdom, Prudential plc has an extensive network of life insurance and mutual funds operations around the world covering Europe, the United States (US) and 14 markets in Asia. Its regional office, Prudential Corporation Asia, is based in Hong Kong. Prudential plc has around 24 million insurance customers worldwide and manages £509 billion of assets as of 31 December 2015.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

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