Learn More About Our Company

About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future. Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of close to 35,000 licensed agents.

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance. Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.

Our Milestones

1996

Incorporated as Pru Life Insurance Corporation of U.K. in January, and granted an operating license in the Philippines by the Insurance Commission in June

1997

One of the first companies to be allowed by the Insurance Commission to issue dollar-denominated policies

1998

Ranked among the top 10 life insurance companies in the Philippines in terms of First Year Premiums (FYP), after only two years of operations

2001

Named the fastest growing life insurer in the country with a 63% growth rate, first year ordinary life premiums
Acquired AllState Life Philippines

2002

Pioneered the unit-linked or investment-linked life insurance in the Philippines with the introduction of the PRULink Investor Account
Acquired ING Life Philippines

2004

Recognized as the Outstanding Life Insurance Company in the 15th Annual National Consumers Awards by the Consumers Union of the Philippines

2007

Hit the PhP1-billion mark in terms of Annualized Premium Equivalent (APE), a 130% growth from 2006

Reached an all-time high for the company’s Million Dollar Round Table (MDRT) agent qualifiers

2009

Placed third in the Chairman’s Challenge Prudential plc’s global volunteering program for the Pru Life UK - Gawad Kalinga Felicity Village

2010

Awarded as the fastest growing Prudential company in Asia by regional headquarters Prudential Corporation Asia (PCA)

2011

Became the first private company in the Philippines to offer Metro Rail Transit (MRT) commuters free rides on its 15th anniversary

Launched the Cha-Ching musical edutainment cartoon series over Cartoon Network in Southeast Asia

2012

Launched PRULink Asian Local Bond Fund
Launched the Cha-Ching Financial Literacy for the Youth Program in January
Sealed a partnership deal with Standard Chartered Bank marking the 11th alliance between Prudential Corporation Asia and Standard Chartered Bank in Asia

2013

Hosted the launch of the Prudence Foundation, established by the PCA
Relaunched the Man From The PRU as the group’s regional branding campaign,

2014

Launched PRULink Global Emerging Markets fund and PRULink Cash Flow fund, the first US dollar-denominated payout-based fund
Initiated PRUAccess, the Company’s customer portal
Celebrated its 20th anniversary with the launch of its most innovative and best-selling product, PRULink Elite Protector 5

2016

Staged the first PRURide PH engaging the growing cycling community in the Philippines to raise awareness on cycling as a sustainable alternative mode of transport and promote health and wellness

2017

Awarded the Gold Quill Award of Excellence for Customer Relations for the 20th Anniversary Customer Engagement Campaign at the IABC 2018 Gold Quill Awards

2018

Launched the MyDNA Pro Bundle combining Pru Life UK’s insuravest, or investment-linked life insurance solutions
Tapped as the first endorser of Pru Life UK for this product is celebrity Liza Soberano
Launched PRUOne, an online portal created for Pru Life UK agents allowing paperless sales transactions with clients
Launched the Pru Life Your Term, an affordable yearly renewable term insurance which is customizable to fit the protection and investment needs of customers

2019

Unveiled the WeDO Campaign
Officially launched Safe Steps Kids
Started offering asset management and trust products through its subsidiary Pru Life UK Investments (PLUKi)
Ranked 2nd among the top life insurers based on the Insurance Commission’s 2019 rankings in terms of new business annual premium equivalent and total premium income
Received the UCI 2.2-accreditation for PRURide PH and recognized by the 5th Sports Industry Awards (SPIA) Asia with a Bronze Award

2020

Launched Pulse—the AI-powered health and wellness app in the Philippines in February
Ranked 1st for three years in a row in the ASEAN Corporate Governance Scorecard (ACGS) awarded by the Insurance Commission
Launched the PRULink Philippine Equity Index Tracker Fund

Our Purpose

We Partner with and Protect YOU.

You're at the center of everything. More than a policyholder, you're the heartbeat of our existence.

We are Prudential. For Every Life we are Partners. For Every Future we are Protectors.

We are Partners. Looking out for the health of our customers. Sharing our collective wisdom. Here to provide peace of mind.

We are Protectors. Adding value to our communities. Supporting a sustainable and inclusive future. Here for this generation and the next.

We take the risk out of people’s lives.

We are the trusted leaders who listen and respond to the financial needs of the Filipino people.

We are committed to:

dealing honestly and fairly with our public;
exceeding customer expectation in services and products;
caring for the well-being and development of our people;
giving a fair return to our stakeholders; and
contributing to the development of the Filipino community.

We look out for you.

Our Leaders

Meet the people who continuously uphold our Purpose and steer Pru Life UK to success.

Purpose-led leadership

We at Pru Life UK put our customers at the core of all key decisions. As we aim to deliver the highest standards of efficiency and effectiveness, we value the power of working together and helping our people achieve their full potential. This steers us to seek new and better ways to deliver value, and astutely implement winning strategies.