Pru Life UK launches the health management app – Pulse. (From left) Pru Life UK Senior Manager and Head of Digital Channels Jomar Mislang; President and CEO Antonio “Jumbing” de Rosas (middle); and Senior Vice President and Chief Customer Marketing Officer Allan Tumbaga (right).
19 February 2020, Manila - Pru Life UK, a leading life insurer and the pioneer of insuravest, or investment-linked life insurance products in the Philippines, today announces the launch of Pulse, an all-in-one, first-of-its-kind digital app to offer artificial intelligence (AI)-powered holistic health management to consumers in the country. Through cutting-edge tools and real-time information, Pulse empowers consumers to take control of their health and wellbeing anytime, anywhere.
“Since 1996, we have been committed to helping individuals and families in the Philippines secure their financial future. With Pulse, we are significantly expanding beyond our core business of providing financial protection, as well as working to integrate mobile digital health more deeply into the Philippine healthcare system,” says Pru Life UK President and CEO Antonio “Jumbing” De Rosas.
“Across the globe, digital tools are paving the way for better quality, faster, and more accessible healthcare,” De Rosas continues. “These tools are especially critical for nations with underdeveloped healthcare systems, such as the Philippines, which continue to face challenges relating to consumer access, infrastructure, trained professionals and medical costs.”
While the Philippines has one of the lowest per-person healthcare spent in Southeast Asia, its medical services are the second-most expensive in the region.1 This reinforces the need for new, innovative solutions that meet the healthcare needs of its citizens, as well as for healthcare to be more inclusive and accessible.
“Through AI-powered features such as a symptom checker that acts as a digital-first gateway for users when seeking care and a health assessment tool that gives users insight into their long-term disease risks, Pulse enables its users to get a better picture of their health,” De Rosas added. “This will help users better understand any worrying symptoms they might be experiencing and direct them to seek advice from healthcare professionals. By empowering users with smart cutting-edge technologies, they can continue to fulfil their wellness goals and help prevent or postpone the onset of diseases, allowing us to play a role in their journey to better overall health.”
Pru Life UK is working with partners to provide users with innovative offerings through Pulse, such as the Symptom Checker and Healthcheck tools, powered by UK-based healthcare technology and services company Babylon. The app is an evolving platform, to which new partners, tools and value-added services, including telemedicine as well as lifestyle and wellness management, will be added in phases.
Pulse is a regional offering of Prudential and was first introduced in Malaysia in May 2019. Apart from Malaysia and the Philippines, Pulse will be available in nine other markets in Asia.
The launch of Pulse in the Philippines is in line with Pru Life UK’s “We DO” Campaign. Launched in 2019, “We DO” celebrates the drive and optimism of consumers looking to progress in life, and highlights Pru Life UK as a trusted partner throughout this process. Pulse leverages on that commitment through the “Prevent-Postpone-Protect” proposition, which empowers its users to become doers and proactively care for their health and overall wellbeing.
Pulse is currently available for free download by all users of Android devices, and soon for all users of IOS devices.
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About Pulse
Pulse is a digital health app and the first of its kind in the region to offer holistic health management to consumers. Using AI-powered self-help tools and real-time information, the app serves as a 24/7 health and wellness partner to users, helping them prevent, postpone, and protect against the onset of diseases. Pulse is part of Prudential’s region-wide strategy to provide affordable and accessible healthcare to everyone across Asia by leveraging digital technologies and best-in-class partnerships.
Following the launch of Pulse in Malaysia in 2019, Pulse was introduced in the Philippines in February 2020. The app will be available in nine other markets across the region, supported by a growing suite of regional and local service providers such as Babylon (symptom checker and healthcheck).
Pulse can be downloaded for free from Apple and Google Play stores.2
Pulse is owned and operated by Prudential Services Asia Sdn Bhd, an affiliate of Pru Life UK. Existing health services on the Pulse app are provided by third-party partners, and not Prudential.
For more information: https://wedopulse.com/ph/
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1Mercer Marsh Benefits. 2019 Medical Trends Around the World. 2019.
2In the Philippines, Pulse is currently available for free download by all users of Android devices, and soon for all users of IOS devices.Leading life insurer Pru Life UK has established the AI and Data Analytics Center to accelerate its digital transformation with the use of cutting-edge technologies such as artificial intelligence (AI) and data analytics.
The virtual center is designed to drive the integration of advanced technology solutions within Pru Life UK’s business to enhance its delivery of value-added products and services to customers and the public. It also helps facilitate collaboration among its internal functions and external stakeholders, such as the regulators and business partners.
Pru Life UK President and CEO Antonio “Jumbing” De Rosas believes harnessing technologies such as AI and data analytics not only prepares the company and its growing workforce to be future-ready, but also helps advance digital health in the Philippines.
“In addition to enhancing efficiency of our operations and building a smart business, the AI and Data Analytics Center will help deepen public understanding of how new technologies can deliver timely solutions to address the country’s pressing health issues. With the center, we will analyze available data and draw insights on public health as we develop and review our customer-focused strategies,” says De Rosas.
Pru Life UK has been advocating for the development of mobile health services in the Philippines, even before the onset of the COVID-19 pandemic.
In November last year, Pru Life UK commissioned Quisumbing Torres, one of the country’s leading advisory firms, to release a whitepaper titled “Mobile Digital Health in the Philippines”. The paper examined the readiness of mobile health solutions under the country’s regulatory environment. In July this year, Pru Life UK launched the health dialogue series called “Healthscape PH”, which facilitated discussions among experts from various sectors on how to enhance access to affordable and quality healthcare services.
This year, Pru Life UK launched a holistic health management app called Pulse, empowering users to proactively manage their health and lifestyle through AI-powered tools, real-time health information, and other value-added resources.
Pru Life UK has recently become the newest member of Analytics Association of the Philippines (AAP), an industry association that aims to lead and drive the application and evolution of data analytics, among other technologies in the Philippines.
“We are pleased to welcome Pru Life UK to our growing team. We are confident our partnership will pave the way for more meaningful collaboration within the industry as we seek to grow our country’s capabilities around big data and analytics,” says AAP President Colin Christie.
AAP is a key partner of Pru Life UK in raising public awareness of analytics and strengthening its engagement with its customers, regulators, and other stakeholders.
The launch of the AI and Data Analytics Center is in line with Pru Life UK’s ambition to be a thought leader in providing value-added services to customers by leveraging new technologies and adopting innovative mindsets.
