Amidst increasing economic uncertainty, Filipinos continue to prioritise saving for the future, yet market volatility, inflation, and concerns about long-term financial commitments are leading many to seek financial solutions that offer guarantees and greater flexibility.
Responding to Filipinos’ need for financial certainty and wealth accumulation in a more flexible manner, Pru Life UK introduces PRUWealth 10 Flex Elite, a two-year pay insurance plan that delivers 11% guaranteed annual payouts starting year three based on the annual premium. Customers have the option to pay monthly, quarterly, semi-annually, and annually. After 10 years, the insured will receive 200% of the annual premium as maturity benefit if they are alive, giving them financial reassurance, while beneficiaries will receive life insurance coverage of up to 220% of the annual premium in the event of the insured’s passing.
According to a 2025 Consumer Pulse Study1, conducted by the global information and insights company TransUnion, more Filipinos are strengthening their emergency funds and becoming more cautious with their spending and investment decisions. Traditional savings accounts, while considered safe, often provide limited growth potential, while some investment options may expose customers to market fluctuations. At the same time, many consumers remain reluctant to commit to financial products with lengthy premium payment commitments.
“Today’s customers are looking for financial solutions that offer stability, protection and flexibility,” said Garen Dee, Chief Product Officer of Pru Life UK. “PRUWealth 10 Flex Elite offers guaranteed benefits, predictable payouts, and life insurance protection within a simple and straightforward plan, reflecting our continued commitment to developing innovative solutions that respond to the changing needs of Filipino consumers.”
PRUWealth 10 Flex Elite is designed for families seeking predictable income or those planning for milestones without locking into a long premium payment period, as well as professionals who want to diversify beyond bank deposits, value efficiency and want to put surplus cash to work without risking market volatility.
Beyond guaranteed payouts, the product also offers a Guaranteed Insurability Offer (GIO), subject to applicable eligibility requirements, making it easier for qualified customers to begin building their financial future without the hassle of medical examinations.
For more information about PRUWealth 10 Flex Elite and Pru Life UK's suite of financial solutions, visit your nearest Pru Life UK branch or speak with a licensed Pru Life UK insurance agent.
1 https://www.transunion.ph/consumer-pulse-study/reports/consumer-pulse-q2-2025
