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A fun way of teaching money-management skills to children through Cha-Ching.
FIn Lit Muntinlupa
Residents of Bantayan Island during one of the development programs roll-out.

Reaffirming its solid support for its expanding agency force—the largest in the industry—Pru Life UK inaugurates PRUHouse in Makati following the opening of its first PRUHouse in Ortigas in 2022.

The launch of PRUHouse Makati is pivotal given the growing need for hybrid work models and flexible arrangements. By providing a cutting-edge workspace that seamlessly integrates technology and design, Pru Life UK remains a frontrunner in driving workplace innovation and collaboration for its 42,000-strong agency force.

“PRUHouse Makati highlights our commitment to furthering the capabilities of our agency force to provide sound financial advice to our customers,”

Shared Allan Tumbaga, Executive Vice President & Chief Customer and Marketing Officer of Pru Life UK. “With this new PRUHouse, we aim to create an exciting and agile workplace enabling our growing agency force virtual connectivity and physical work venue, an environment conducive to collaboration, training, and development,” he added. 

Conveniently located at Ayala North Exchange, PRUHouse Makati accommodates over 20 agency branches, offering a versatile space for our financial advisors’ various engagements. Its functional amenities include leadership and meeting pods, team rooms, and training venues, ensuring adequate options for productivity, synergy, and meaningful interactions.

Central to these sessions were discussions surrounding micro, small, and medium enterprises (MSME) empowerment, family nutrition, women’s health, disaster risk reduction and management, and climate resiliency, all in an effort to help residents thrive in the “new normal”. The program has directly engaged 1,900 participants, fostering growth and development opportunities within the community.

Meanwhile, championing Pru Life UK’s education pillar is the Cha-Ching Financial Literacy for Youth program, a flagship initiative created and developed by Prudence Foundation. The award-winning financial literacy program instills sound financial habits and promotes financial responsibility in children by teaching its four money management concepts: earn, save, spend, and donate.

In an event in 2023 entitled “One Student to a Million: Cha-Ching Shaping a Financially Literate Generation”, Prudence Foundation, in partnership with JA Philippines, set an ambitious goal to reach 1,000,000 students and 28,000 teachers through the Cha-Ching Program nationwide. This reinforces Pru Life UK's commitment to becoming a trailblazer in financial literacy education for the youth.

At the recent Asia-Pacific Stevie® Awards, Project PADAYON Bantayan Island was honored with a Bronze award in the Corporate Social Responsibility category, while Cha-Ching Financial Literacy for Youth Program was given a Silver award. The Asia-Pacific Stevie® Awards stand as a beacon of recognition within the international business community, encompassing organizations across 29 markets in the Asia-Pacific region.