Pru Life UK Senior Vice President & Chief Customer Marketing Officer Allan Tumbaga (right) together with PRURide PH 2020 Race Director Ian Alacar (left) speaks before sports writers and editors about a bigger and more adrenaline-pumping cycling event this year.
Pru Life UK is bringing another edition of its award-winning cycling event, PRURide PH 2020. Taking place from March 11 to 15, PRURide PH 2020 is expected to be the biggest in the country with more than 2,500 cyclists including international and local professional teams to race in 10 high-octane categories.
Bannering PRURide PH 2020 is the PRURide UCI 2.2 Stage Race–a three-day head-to-head challenge accredited by the Union Cycliste Internationale (UCI)—the world’s governing body for cycling. As the Philippines’ first UCI cycling event for the year, PRURide PH sets the pace for cyclists to chalk up points to advance to bigger international competitions. This year’s edition marks PRURide’s second year to be included in the UCI World Calendar.
The festival will also usher the return of PRURide PH’s celebrity ambassadors, Gretchen Ho, Kim Atienza, and Zoren Legaspi. Together with other participants, they are expected to compete in various full-powered festival rides.
Moreover, cyclists can also join the Virtual PRURide, and PRURide Criterium which feature different races, including fixed gear, road bike, and mountain bike races. Meanwhile, non-competitive rides such as the Gran Fondo are perfect for families, beginners and hobbyists, while the Striders Cup is for children aged two to six, who will race using non-pedal bikes. The event will also include the Fun Cycle, a new cycling activity meant for Pru Life UK agents and employees.
“We are excited to launch PRURide PH 2020 after the success of our first three editions. Since becoming UCI 2.2-accredited in 2019, PRURide PH is expected to grow bigger and more exciting,” shares Senior Vice President and Chief Customer Marketing Officer Allan Tumbaga. “It is now a five-day marquee featuring recurring cycling activities made more thrilling with the addition of new routes in Clark and Tarlac. With these, we aim to offer the best PRURide PH yet to our professional and recreational cyclists from the Philippines and Asia.”
Launched in 2016, PRURide PH aims to engage the growing Filipino cycling community, raise awareness on cycling as a sustainable alternative mode of transport, and promote health and wellness through Pru Life UK’s We DO Health advocacy. This event was recently recognized by the 5th Sports Industry Awards (SPIA) Asia, which conferred PRURide PH 2019 the Bronze Award in the “Best Sponsorship of Sport, Team, Athlete, Venue or Event” in the Philippines category.
“Through PRURide PH, we want to show that having an active lifestyle can be a fun activity enjoyed by friends and families. At the same time, we hope to inspire others to get on a bike and start their own fitness journeys,” adds Tumbaga.
For interested participants, registration runs until March 8, 2020. All registered participants will receive a PRURide PH 2020 race kit, while all finishers will be given a finisher medal. Over PHP 2 million worth of cash prizes will be given away.
To register and know more about PRURide PH 2020, visit https://www.pruride.ph.
