Pru Life UK powers the 2026 BGC New Year Countdown with star-studded celebration

Pru Life UK rang the new year with thousands of Filipinos as a proud partner of the Bonifacio Global City (BGC) and the City of Taguig’s New Year’s Eve Countdown, the country’s biggest year-end celebration on 31 December along 5th Avenue, BGC.

The highly anticipated event known for drawing more than 134,000 attendees annually featured top musical acts including SB19, Apl De Ap, Parokya ni Edgar, KZ Tandingan, TJ Monterde, Dionela, Jay R, and other surprise performers.

“New Year’s Eve is a moment of hope, gratitude, and renewed aspirations. By partnering with BGC and the City of Taguig for its New Year’s Eve Countdown, we celebrate with communities who inspire our mission every day,” said Kathryn Cajucom, Pru Life UK Head of Branding & Integrated Marketing Communications. “As families stepped into 2026 with fresh goals and dreams, they can Count on PRU to be their trusted partner in protecting what matters most.”

The BGC New Year’s Eve Countdown, organised in partnership with the City of Taguig, has become one of the most iconic and well-attended celebrations in Metro Manila. With activities spread across 5th Avenue and surrounding pocket venues, guests were treated to live performances, family-friendly entertainment, and a grand fireworks display to welcome 2026.

Pru Life UK offered families exciting Count on PRU Carnival-themed interactive activities and treats.

Through this sponsorship, Pru Life UK reinforced its commitment to empower Filipinos to live better, move smarter, and face every new chapter with confidence, guided by the company’s promise that they can continue to Count on Pru Life UK today and in the years ahead.