Pru Life UK brings Cha-Ching money smarts to Leyte



Pru Life UK brings Cha-Ching money smarts to Leyte. Pru Life UK, one of the leading life insurance companies in the country, recently conducted its Cha-Ching Band World Tour school activation in Bolongtohan Elementary School in Dulag, Leyte in partnership with a storytelling activity of Smart Communications Inc. Cha-Ching is a landmark animated financial literacy program initiated by Pru Life UK regional headquarters Prudential Corporation Asia in partnership with Cartoon Network. The Cha-Ching musical cartoon series was released in seven Asian markets, including the Philippines, in September last year. The multi-platform program introduces children to money-smart concepts of earning, saving, smart spending and donating. The Cha-Ching Financial Literacy for the Youth program will be officially implemented in the 2012-2013 curriculum of two pilot schools through a partnership between the Department of Education (DepEd) and Pru Life UK. (In photo: Students of Bolongtohan Elementary School participate in the discussion on smart money management, which was integrated in a session of watching episodes of the Cha-Ching musical animated program.)

Pru Life UK is a subsidiary of Prudential plc, a United Kingdom-registered company. Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

Pru Life UK is a member of the Philippine Life Insurance Association.


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