Filipina wins Asia-wide Happy Holidays Art Challenge 2012

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Photo shows Happy Holidays Art Challenge Grand Prize Ysobel Iree Brillantes (second from left) with (left to right) her mother Dr. Rhea Brillantes, Pru Life UK President and CEO Antonio De Rosas, and Pru Life UK Senior Vice President and Chief Marketing Officer Belle Tiongco at the symbolic awarding at the Pru Life UK branch office in Davao City.

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Photo shows Happy Holidays Art Challenge Grand Prize Ysobel Iree Brillantes (fourth from left) with (left to right) Pru Life UK Assistant Vice President for Advertising and Communications Reena Villamor, Pru Life UK Sales Director for Mindanao Eric Madrazo, Dr. Rhea Brillantes, Pru Life UK President and CEO Antonio De Rosas, Pru Life UK Senior Vice President and Chief Marketing Officer Belle Tiongco, Pru Life UK Crown Jewels branch head Mariden Fondevilla, and Pru Life UK branch Borromeo Insurance Agency head Nina Borromeo at the symbolic awarding at the Pru Life UK branch office in Davao City.

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Davao, Philippines/ 27 December 2012 A 12-year-old Filipina won Pru Life UK Hong Kong-based regional headquarters Prudential Corporation Asia’s (PCA) Happy Holidays Art Challenge 2012, besting over 200 entries submitted from six markets– Hong Kong, Indonesia, Malaysia, South Korea, Taiwan, and the Philippines.

As the grand prize winner, Ysobel Iree Brillantes, will bring home a total of P450,000 worth of special educational fund – P50,000 for winning at the local level (Philippines), and P400,000 for winning at the regional level.

A budding artist, Brillantes is a grade 6 student at the Philippine Women’s College in Davao City. She started drawing “since she started writing,” according to her mother, Dr. Rhea Brillantes, a pediatrician and also a financial consultant at Pru Life UK.

“This is the first time she won an online contest. When I saw the contest announcement on Facebook, I asked her to join. She created her artwork in less than 30 minutes,” said Dr. Brillantes. Her winning piece is a manga-inspired color-pencil collage that illustrates the traditions of a Filipino Christmas – simbang gabi (dawn mass), the parol (star-shaped lantern), the Noche Buena feast shared with family, and the singing of Christmas carols.

"We are delighted to have received such a positive response to the Happy Holidays Art Challenge, receiving more than 200 entries from six markets in Asia. Each of the entries showed that the children made their best effort to showcase their creativity and share the festive spirit. The judging panel was spoiled for choice to pick the grand prize winner, as all the local winning entries were simply terrific. These pieces of children's art will convey our greetings to our customers and friends around the world by becoming part of our holiday e-greeting card. We thank every one who participated and wish them a very happy holiday season," said PCA Regional Director for Brand and Corporate Affairs Sean Rach.

“Through the contest, we are able to showcase Filipino kids’ talent in arts. Through the contest, we are also able to help secure Ysobel Iree’s education, and help her pursue her dream of being an animator in the future,” said Pru Life UK Senior Vice President and Chief Marketing Officer Belle S. Tiongco.

A Facebook eGreeting Card contest, the Happy Holidays Art Challenge 2012 was run on November 19 to December 4 and was open to kids aged 3 to 13. The original, hand-drawn holiday-themed entries, which were uploaded by the kids’ parents, were judged based on the number of “likes” to the entries on Facebook at the local level, subject to terms and conditions. Judges from PCA picked out the grand prize winner from among the local winners. Of the over 200 entries submitted, 23 came from the Philippines.

The other local winners include: Lo Chun Hei, Vinci, age 4 (Hong Kong); Sachiko Aqila Naila Ismail, age 6 (Indonesia); McKenna, age 8 (South Korea); Malaysia: Louis Fong, age 10 (Malaysia); and Chuyu, age 10 (Taiwan).

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About Pru Life UK

Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

For more information: www.prulifeuk.com.ph

About Prudential Corporation Asia

Prudential Corporation Asia is a business unit of Prudential plc**, comprising its life insurance operations, and its asset management business, Eastspring Investments. Prudential is a leading life insurer that spans 13 markets in Asia, covering Cambodia***, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. With more than 400,000 agents across the region, Prudential has a robust multi-channel distribution platform providing a comprehensive range of savings, investment and protection products.

Prudential facilitates numerous corporate responsibility initiatives in Asia that build value and contribute to the communities across the region. Most notably, Prudential facilitates financial literacy workshops in China, India, Indonesia and Vietnam for young, working-age women. Since 2004, over 34,000 women have participated in the programme. In addition, Prudential also partners with Government and regulators in China to facilitate an insurance education curriculum for public high schools in target cities across the country. Over 43,000 students have participated in the programme since 2007.

**Prudential plc is listed on the stock exchanges of London (PRU.L), Hong Kong (2378.HK), Singapore (K6S.SG) and New York (PUK.N). Prudential plc is not affiliated or related in any manner with Prudential Financial, Inc. a company whose principal place of business is in the United States.

***received in-principle approval of insurance license

For more information: www.prudentialcorporation-asia.com

 

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