Cha-Ching poised to expand nationwide with two new partner schools

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(from left) Marie Ernestine School Associate Principal Ma. Felicitas Toledo, Pru Life UK Brand and Communications Specialist Coreen Chan, Pru Life UK Senior Manager for Brand Activation and Community Relations Anna Gizelle Camua and Marie Ernestine School representatives Vice President for Academic Affairs Marie Ernestine Denise Fajatin-Pegarido, Administrator Joann Caissa Dizon and Vice President for Administration Dr. Michael Robert Dennis Fajatin in a symbolic turnover of a Cha-Ching money box and Money Smart Kids kits.

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(from left) Pru Life UK Assistant Vice President for Advertising and Communications Reena Villamor and Senior Vice President and Chief Marketing Officer Belle Tiongco together with Angeles University Foundation President Atty. Joseph Emmanuel Angeles, LL.M. and Director for AUF Integrated School Jesse Balinas, Ph.D. sign an agreement to integrate Cha-Ching lessons in the grade 2 curriculum of AUF.

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(third and fourth from left) Pru Life UK Assistant Vice President for Advertising and Communications Reena Villamor and Senior Vice President and Chief Marketing Officer Belle Tiongco in a symbolic turnover of a Cha-Ching money box to (fifth from left) Angeles University Foundation President Atty. Joseph Emmanuel Angeles, LL.M., (seventh from left) Director for AUF Integrated School Jesse Balinas, Ph.D. and AUF representatives.

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British insurer Pru Life UK recently signed agreements with Marie Ernestine School in Lapu-Lapu City, Cebu and Angeles University Foundation in Angeles City, Pampanga for the implementation of the Cha-Ching Financial Literacy for the Youth Program for Grades 2 and 3 pupils starting school year 2013-2014. The new partnerships help further the implementation of money smart learning nationwide.

Marie Ernestine School is the 11th private school partner for Cha-Ching and the second in the Visayas region after pilot private school St. Paul College Foundation, Inc. in Cebu City signed up for the program in November 2012. The 12th Cha-Ching private school partner AUF is the first Catholic university and also the first private university in Central Luzon, dedicated to “Total Development of Man for God and Humanity”. The university also marks the second private school partnership for Cha-Ching in the Central Luzon region following pilot private school College of Immaculate Conception in Cabanatuan City.

Pru Life UK will provide all materials and assistance necessary for the full and effective implementation and integration of the Cha-Ching Financial Literacy for the Youth Program in the curriculum of both schools. The materials include lesson plans, teacher training, cartoon musical edutainment episodes in DVD, student workbooks and other learning materials.

Cha-Ching is the first multi-country, multi-platform program that aims to help parents in Asia build money-smart values for children aged seven to 12 through introducing four money smarts – earn, save, spend and donate. It was launched in Hong Kong in 2011 by Prudential Corporation Asia (PCA), the regional headquarters of Pru Life UK. The Philippines became the first country to integrate Cha-Ching in the grade school curriculum following the signing of a Memorandum of Agreement with the Department of Education (DepEd) in April 2012, piloting in Upper Bicutan Elementary School in the National Capital Region (NCR) and Tagaytay Central School in the Southern Tagalog Region for school year 2012-2013 through DepEd’s Adopt-A-School program. This year, DepEd is extending the implementation of Cha-Ching to academic year 2013-2014, expanding its coverage to 17 additional public schools in the National Capital Region, Northern and Southern Luzon, Visayas and Mindanao.

Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans. Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

For more information: www.prulifeuk.com.ph

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