Pru Life UK’s Cha-Ching Money-Smart Program Wins International Gold Quill

The conference won an Award of Merit for Communication Skills in Special Events.

Posted 06 Jun 2016

Pru Life UK Assistant Vice President for Brand and Communications Anna Gizelle Camua (center) receives the award from 2016 Gold Quill Chair Monika Lancucki (left) and IABC Chair Michael Ambjorn (right)

Taking its excellence in business communications to the international arena, British life insurer Pru Life UK bags a Gold Quill Award of Merit for its flagship corporate social responsibility program Cha-Ching through its entry “The First Cha-Ching Educators' Congress on Financial Literacy”. The citation was conferred by the International Association of Business Communicators (IABC) at the Excellence Awards Gala in New Orleans, United States.

One of only three winners from the Philippines, the First Cha-Ching Educators' Congress on Financial Literacy – which bagged an Award of Merit for the Communication Skills in Special Events category – brought together principals and teachers both from private and public schools nationwide for a one-day conference highlighting relevant and valuable lessons to help them champion fundamental money-smart values in the classroom and in their daily lives.

The International Gold Quill Awards is presented annually by IABC and is acknowledged as one of the most prestigious awards in the industry. It is the only awards program that honors the dedication, innovation, and passion of communicators on a global scale.

Pru Life UK has previously won the Gold Quill in 2014, having earned an Award of Merit for the Cha-Ching Financial Literacy for the Youth Program under the Communication Management Division, Corporate Social Responsibility Category.

Now on its fourth year, Cha-Ching hits a milestone as it marks a total reach of 96,000 students in 47 public schools and 29 private educational institutions nationwide. It has likewise mobilized and trained a total of 1,400 teachers to date and piloted Upper Bicutan Elementary School in the National Capital Region and Tagaytay Central School in the Southern Tagalog Region for academic year 2012-2013 through DepEd’s Adopt-A-School program.

The Philippines is the first country to integrate Cha-Ching in the grade school level following the signing of an MOA with the Department of Education (DepEd) in April 2012 covering the curricula of grades two and three.

Cha-Ching is the first multi-country, multi-platform program that aims to help parents in Asia teach financial literacy to children aged seven to 12. It was launched in Hong Kong in 2011 by Prudential Corporation Asia, the regional headquarters of Pru Life UK and has since won numerous awards locally and internationally.

The initiative also won an Award of Excellence for the Communication Skills – Special Event category at the recently-held Philippine Quill Awards 2015. Bagging the same citation was"Raising money-smart OFW kids – Pru Life UK Cha-Ching Financial Literacy for Children of OFWs," the program’s biggest gathering which taught money-smart values to over 600 elementary school students in Olongapo, Zambales through Cha-Ching in collaboration with Overseas Workers Welfare Administration Welfare Office 3.

Pru Life UK’s growing number of accolades fortifies the Company’s legacy which it has built for 20 years in the Philippines. In 1996, the Insurance Commission granted the British subsidiary the license to operate and sell life insurance in the country. Since then, Pru Life UK has expanded its reach to over 80 branches in the Philippines, with the biggest life agency force at 14,000 licensed agents, and has emerged as one of the top five life insurers. Pru Life UK is headquartered in Uptown Bonifacio, Taguig City.