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Pru Life UK Launches Cha-Ching Kid$ At Home To Promote Financial Literacy Among Filipino Families

It aims to educate children about money management.

Pru Life UK has launched “Cha-Ching Kid$ at Home” online resources to help and encourage Filipino parents to teach key money management concepts to their children at home. This initiative was developed by Prudence Foundation, the community investment arm of Prudential in Asia and Africa.

According to the latest financial literacy report published by The Organisation for Economic Co-operation and Development, 94 percent of students said they get information about money matters from their parents[1]. However, parents may not know how best to teach this subject to their children.

Designed for children aged between seven and 12, the “Cha-Ching Kid$ At Home” materials guide parents on teaching key money management concepts – Earn, Save, Spend, and Donate – in an interactive and engaging way. Based on the Cha-Ching curriculum, each guide directs parents to a relevant Cha-Ching music video, key topics for discussion, and activities to help their children put learning into practice. The parent guides are downloadable for free on the Cha-Ching website and can be viewed online or printed out.

In addition to the parents’ guide, Prudence Foundation is also rolling out Cha-Ching daily challenges, which include activities or discussion pointers, posted on the website every weekday of June. Each challenge takes approximately 15 minutes to complete, aiming to encourage parents to incorporate discussions around money with their children as part of their daily life.

The guides are in English and will soon be translated into Filipino versions.

“We noticed that the global COVID-19 pandemic has significantly changed the ways children learn and interact with their parents, and we understand the important role that parents play in promoting continued learning of their children. Through providing fun and engaging ‘Cha-Ching Kid$ at Home’ materials, Prudence Foundation aims to promote discussions around responsible money management skills among families in the region. This initiative is particularly relevant and important as many schools across the Philippines remain closed due to the pandemic,” said Prudence Foundation Executive Director Marc Fancy.

Meanwhile, the Cha-Ching website also contains a resource center where teachers can easily access the digitized version of the Cha-Ching curriculum teaching materials for self-study or review. Educators can simply log onto the Teacher section of the Cha-Ching website to download the Cha-Ching curriculum’s master list of teaching aids, session implementation video guides, music videos, and comic books on their personal electronic devices. Cha-Ching teachers can also freely equip themselves with materials of the in-class and take-home activities that they can repurpose for their students.

This initiative will help expand the reach of Cha-Ching across the Philippines and promote money-smart knowledge among students.

Cha-Ching is a financial literacy program designed for children aged seven to 12. It aims to instill the knowledge, tools and practices needed to help a child become financially responsible.

Cha-Ching is created as a series of music videos and comic books developed by Prudence Foundation in partnership with Cartoon Network, and Dr. Alice Wilder, a renowned education specialist. The program comprises a structured school curriculum incorporating activity-based learning, has been rolled out in Asia with Junior Achievement, one of the world’s largest youth-serving non-government organizations. The Cha-Ching Curriculum is currently being implemented in schools across Asia and Africa.


About Prudence Foundation

Prudence Foundation is the community investment arm of Prudential in Asia and Africa*. Its mission is to secure the future of communities by enhancing education, health, and safety. The Foundation runs regional programs as well as local programs in partnership with NGOs, governments and the private sector in order to maximize the impact of its efforts. Prudence Foundation leverages Prudential’s long-term mindset and geographical scale to make communities safer, more secure and more resilient. The Foundation is a Hong Kong-registered charitable entity.

For more information please visit: www.prudencefoundation.com    

*Prudential Corporation Asia is a business unit of Prudential plc of the United Kingdom. Neither Prudential Corporation Asia nor Prudential plc are affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America. In Taiwan and Korea, Prudential Corporation Asia trades under the PCA name for its insurance business. Its asset management business in Asia operates under the name Eastspring Investments.

About Cha-Ching

Cha-Ching is an initiative of Prudence Foundation; the community investment arm of Prudential plc in Asia and Africa. Produced in co-operation with Cartoon Network, the leading children’s channel in Asia Pacific, and with the backing of Dr. Alice Wilder, an expert in educational and child psychology, Cha-Ching takes an engaging and age-appropriate musical narrative approach to teach children four key money management concepts – Earn, Save, Spend, and Donate.

Cha-Ching is a series of three-minute animated music videos for children aged seven to 12. The videos are aired on Cartoon Network, reaching 34 million households a day in Asia. Cha-Ching is available in 9 languages; English, Bahasa Indonesia, Bahasa Malaysia, Cantonese, Mandarin, Thai, Vietnamese, Khmer and Burmese.

The Cha-Ching curriculum has been providing structured lesson plans for teachers since 2016. Over 10,000 teachers have been trained to deliver the curriculum, across 8 locations in Asia and Africa, reaching over 500,000 students to date.

[1] Source: http://www.oecd.org/media/oecdorg/satellitesites/pisa/PISA-2018-financial-literacy.pdf