Pru Life UK expands financial inclusion drive in Zamboanga, Mindanao

Zamboanga City, 24 July 2025 – Pru Life UK reinforces its commitment to financial inclusion and education in Mindanao with the expanded Adopt-a-Madrasah program in Zamboanga City and the introduction of PRUTerm Lindungi, the company’s first Shari’ah-compliant protection offer.

Following its pilot activity in Bangkal, Davao in 2024, the Adopt-a-Madrasah program continues to grow in reach and impact, supporting underserved Muslim communities through education, empowerment, and skills development. This latest milestone in Zamboanga marks the second city in the expanded rollout across Mindanao, which will also include Cagayan de Oro later this year.

The Zamboanga event includes the rollout of interactive learning sessions for students and teachers in local Madaris, with modules co-developed by Pru Life UK and its NGO partner, Asia Society for Social Improvement and Sustainable Transformation (ASSIST). The program is part of the company’s broader initiative to empower Filipino youth through inclusive and culturally appropriate education.

Protection for everyone

Pru Life UK also introduced PRUTerm Lindungi to the local community—its flagship Takaful offering designed to meet the needs of Muslim Filipinos, while also available to non-Muslims.

in the Philippines, it is a faith-based protection modelled after successful Takaful products from Prudential’s businesses in Malaysia and Indonesia. Lindungi—meaning “to protect” in Bahasa Malaysia and Indonesia—embodies the core of this initiative:

With a one-time contribution starting at just PHP250, it offers PHP 100,000 life protection, with the option to renew annually until age 59. The product is available to both Muslims and non-Muslims seeking values-based, affordable protection.

The event also highlighted Pru Life UK’s strong collaboration with local government units and community leaders, who have played a vital role in the successful rollout of both the Adopt-a-Madrasah and PRUTerm Lindungi initiatives.

Through these initiatives, Pru Life UK continues to promote financial literacy and protection in some of the country’s most underserved areas, aligning with the government’s goals to advance financial inclusion and Islamic finance in the Philippines.

Know more about PRUTerm Lindungi today at prushoppe.com.