Pru Life UK is the #1 life insurer in the Philippines
Pru Life UK reaffirmed its leadership in the Philippine life insurance industry, securing the number one position1 for the fifth time based on FY 2025 New Business Annual Premium Equivalent (NBAPE) results from the Philippine Insurance Commission. Having achieved this distinction in 2020, 2021, 2023, 2024 and now 2025, the results reflect the company’s consistent execution and high-quality growth.
In FY 2025, Pru Life UK recorded an NBAPE of Php 10.0 billion, leading the industry by 9.4% over the second-ranked competitor and posting a 2% year-on-year increase from FY 2024’s Php 9.8 billion. This strong performance contributed to a 13% market share, alongside total premium income rising to Php 52.8 billion from Php 48.2 billion in FY 2024, translating to 10% year-on-year growth.
The recognition coincides with the company’s 30th anniversary in the Philippines, marking its long-term commitment to help Filipinos secure their future through reliable protection and financial solutions.
Serving close to one million policyholders and with nearly two million lives assured, Pru Life UK continues to demonstrate scale, resilience, and reliability in delivering long-term financial protection powered by a nationwide network of over 35,000 agents. In FY 2025, the company processed over 13,400 claims, disbursing Php 2.8 billion to policyholders, reinforcing its commitment to supporting customers at their most critical moments and delivering on its protection promise.
Pru Life UK’s performance reflects its continued focus on customer trust, relevance, and accessibility. From strengthening its distribution network and expanding digital access to delivering solutions that respond to real customer needs, Pru Life UK has remained committed to making financial protection simple, dependable, and within reach.
“For three decades, the company has stood alongside Filipino families as a partner they can rely on,” said Francis Ortega, Pru Life UK Senior Adviser to the Chief Executive Officer. “Being recognised as the industry leader based on NBAPE affirms the trust placed in us by our customers and reinforces our responsibility to continue delivering protection they can count on.”
Strengthening its leadership position, Pru Life UK continues to offer a balanced portfolio of life insurance and investment-linked solutions, enabling customers to protect their families while growing their wealth.
Among its notable product launches in 2025 is PRUSteady Income2, a 20-year endowment plan designed for individuals who value predictable income while ensuring strong protection for the future. The plan provides 10% guaranteed annual cash payouts from the 11th to the 20th policy year, a 100% maturity benefit at the end of the term, and up to 200% life insurance coverage. It delivers financial stability without sacrificing long-term growth and is ideal for parents and professionals preparing for major life milestones3.
Over the years, Pru Life UK has built strong connections with Filipinos through impactful branding campaigns and customer-led initiatives that promote financial awareness and preparedness. This legacy continues with a line-up of anniversary celebrations and upcoming events designed to honour the company’s history while strengthening trust among the millions it serves.
These efforts are anchored in PRU’s commitment for Filipinos, to “Count on PRU” in addressing customers’ needs through every stage of life.
Investment in innovation and broader access to insurance solutions remain central to supporting sustainable financial planning.
“As we celebrate this milestone, our purpose remains clear,” shared Atty. Calvin Kohchet-Chua, Pru Life UK Chief Legal, Government Relations, and Sustainability Officer. “We are here to help Filipinos protect what matters most and face the future with peace of mind. Today, for the next 30 years, and beyond.”
3 Product terms and conditions apply