Pru Life UK strengthens market leadership with strong Q3 2025 performance

Pru Life UK continues its momentum in the Philippine life insurance industry as it recorded a New Business Annual Premium Equivalent (NBAPE) of Php 7.38 billion as of the third quarter of 2025, based on the latest report from the Insurance Commission.

This result reflects the company’s sustained focus on providing relevant protection solutions and meaningful customer experiences while expanding accessibility through a wider distribution network and enhanced digital capabilities.

“Strong performance is only meaningful when it reflects the impact we create for our customers,” said Francis Ortega, Chief Financial Officer of Pru Life UK. “We continue to see growing awareness among Filipino families on the importance of protection and long-term financial planning. Our role is to help them act on that awareness with greater clarity, confidence, and support.”

As the holiday season approaches – it is a time when Filipino families come together, celebrate traditions, and prepare for the year ahead. Pru Life UK is reinforcing its message that protection is one of the most meaningful gifts one can give. Through its “Gift of Protection” campaign, the company highlights how securing one’s family, whether through life insurance, health coverage, or financial solutions, remains a valuable expression of care and foresight. This aligns with Pru Life UK’s commitment to help Filipinos wrap up the season with protection they can count on, ensuring that what matters most is safeguarded today and, in the years ahead.

As part of its ongoing commitment to help Filipinos build financial security, Pru Life UK recently introduced PRULove Wealth Direct*, a single-pay traditional endowment life insurance product. It features guaranteed net annual cash payouts equal to 4% of the single premium for seven years along with a full return of premium at the end of the term plus 125% of the single premium as life insurance coverage. Loanable cash values also allow policyholders to access their funds for emergencies or major expenses. Available exclusively via PRUShoppe.com, it allows customers to apply and manage their policy online in a more simple and convenient way.

“Customers are looking for solutions that are dependable and aligned with their priorities,” Ortega added. “PRULove Wealth Direct enables them to make the most out of life, while securing protection for their families, wherever they are in their financial journey.”

Pru Life UK continues to invest in advisory capability, digital access, and customer support to help more Filipino families plan for the future and protect the value they work hard to build.

“As the aspirations of Filipino families evolve, our promise remains the same. We are here to help them protect what matters, prepare for the future and move forward with peace of mind,” said Ortega.

*Product terms and conditions including on full premium return apply.