We take the risk out of people’s lives.

We are the trusted leaders who listen and respond to the financial needs of the Filipino people.

We are committed to:

  • dealing honestly and fairly with our public;
  • exceeding customer expectation in services and products;
  • caring for the well-being and development of our people;
  • giving a fair return to our stakeholders; and
  • contributing to the development of the Filipino community.

Our guiding principles

  • We maintain and develop the Company’s reputation for integrity, fair dealing and security.
  • We work as a team, as a family, unified in purpose, treating each other with respect and care in an atmosphere of mutual trust and in a happy working environment.
  • We promote the art of listening as it is only in listening to the needs of our customers that we can know and understand their specific needs.
  • We communicate openly and constantly with our customers and our own people.
  • We develop ourselves continually to our fullest potential to keep improving the quality of everything we do.
  • We maintain a strong financial position to meet our promise of financial stability to all our customers.
  • We are accurate and timely.
  • We have a strong sense of responsibility and will work toward the achievement of the Philippines’ economic goal.
  • PruFIRST
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